Quarter 4 2007
Pan-European Promotional Implementation
For a major car company we oversaw the launch of their biggest ever promotion across Europe. It involved a complex legal review in each of the 11 countries to determine the legal status of games of chance and skill, then the delivery of compliant terms and conditions and supervision of all print and online materials. Finally we conducted the winner selection , including judging of tiebreakers in several countries – how are you on Flemish ! All was completed on time and budget, and we have been reappointed for 2008.
End to End for a Media Giant
We are seeing increasing interest from media clients for our services. A recent project is an end to end audit for a TV, radio and print giant. The project looked at their terms and conditions, internal processes and winner selection policies.
PromoVeritas host a Gambling Act Seminar
There was a capacity audience for a major industry seminar looking at the impact of the Gambling Act on the Interactive industry. Lead speaker was Tom Kavanagh, Deputy Chief Executive of the Gambling Commission.
Quarter 1 2007
£10million Prize Fund for Coca Cola.
It has been a busy first quarter. One of the highlights was awarding £250,000 to Hull FC as part of the 2007 Coca Cola Buy A Player promotion. The draw took place on national television and caused great excitement in Humberside.
We have also completed our biggest global activity - supervising the print runs for a promotion that will run in 8 countries from Bulgaria to Mexico. Challenging !
TV Quiz Shows Unravel
It may have taken a few disasters but at last the TV industry has recognised the need for improved integrity and systems. We are now working with several operators on plans to rebuild the trust and confidence in the Pay TV industry.
