Nov 2010 - Moving and Growing
The month started with a move to new offices. Although only 100 yards away from our original premises they offer us more space and flexibility allowing us to plan further expansion of both team members and services. New for 2011 will be Televeritas - our dedicated Television and Radio verification service building on the work that we already perform for major broadcasters.
Oct - Dec 2010 - Strictly Come Dancing 2010 on the BBC
The new series of the hugely popular BBC Strictly Come Dancing TV show started on October 2 2010 and for the third year running the judges' scores and live public phone vote will be overseen by PromoVeritas, the independent broadcast verification service. This hugely popular show generates a significant level of viewer interaction and our role, operating from BBC TV Centre during the live shows, is to ensure the timely start and end of the voting, accurant counting of the votes and their combination with the judges' scores to arrive at a final verified result..
Oct 2010 - PromoVeritas Oversee the National Television Awards
PromoVeritas are privileged to have been appointed for the fourth year running to provide our verification services for the National Television Awards to be broadcast on ITV on January 2011. These prestigious awards, covering such categories as Best Entertainment Programme, Best Drama Performance and Best Serial Drama, are entirely decided via a public vote and our tasks is to verify the phone, paper and online voting system as well approve terms and conditions, check the awards on the night and general advice on security and integrity.
Sept 2010 - Britain's Next Top Model will be monitored by PromoVeritas
The day after the Australian version of the show declared the wrong person as a winner, PromoVeritas start the monitoring of the UK version for Living TV / Virgin. Nothing will go wrong on our watch !
Aug 2010 - Gu Puds go on Safari
The delicious dessert brand, Fru by Gu came to PromoVeritas to help them manage an instant win on pack promotion. We supplied the unique codes, wrote the terms and conditions and sourced fixed fee cover that enable them to offer more prizes than originally planned for less than budget.
July 2010 - Visa World Cup Promotion
To support their involvement in the World Cup, Visa asked consumers to send in suggestions for how and where they would like to watch the next football match. We judged all entries and the best had their dreams made come true.
July 2010 - PromoVeritas Win Award
The COGS are the industry awards for all those who help to make the marketing industry function, from printers to fulfilment houses. We are pleased to announce that we were Runners Up in the Risk Management category ( won by Mando, part of WPP). Bravo to the team.
July 2010 - Wrangler take on Europe - with a little bit of help from PromoVeritas
One of the leading jeans brands, Wrangler are currently running a text to win promotion in 13 European countries using terms and conditions and legal clearances obtained by PV and its network of lawyers across Europe. We are judging tiebreakers from Poland, paying prize taxes in Spain and translating details into Flemish. All part of the service.
June 2010 - Kraft Europe Appoint PromoVeritas as their Preferred Promotions Administrator
In order to ensure the integrity and security of their promotions, it is now company policy within Kraft worldwide that all prize promotions have what they call a 'Promotions Administrator' . PromoVeritas have been appointed as the preferred PA for Western Europe and have already completed projects in Belgium, France, Switzerland and the UK.
May 2010 - PromoVeritas- Category Sponsors of the Marketing Week Engage Awards 2010
On Tuesday 18th May 2010, PromoVeritas joined hundreds of other industry leaders at the Marketing Week Awards 2010 at the Grosvenor House hotel to celebrate the year’s most innovative and influential marketing campaigns. We were the proud sponsors of the Sales Promotion category, recognising the role of promotional marketing in bringing a campaign to life.
Our MD, Jeremy Stern, went onstage with host Chris Evans (who subsequently exclaimed “PromoVeritas we love you!”) to hand over the award, which went to JPMH and Carat for their joint effort creating the Compeed ‘Blister Plasters and Club Nights’ campaign. The promotion effectively targeted women on nights out who find their shoes cause them huge discomfort, and was highly successful in increasing the client’s market share this year.
May 2010 - Cost effective navigation around Europe for a Sat Nav Company.
Running promotions in Europe is a bit of a legal minefield. The Common Market does not seem to apply to promotional law and there is a patchwork of overlapping and conflicting laws across the countries of Europe. In Italy you need to obtain Government authorisation to run any sort or size of prize promotion, in Poland only games of skill are allowed, and in Ireland you need to do a deal with a charity to obtain a Gaming licence for your promotion……..The big law firms will offer to assist you, but at a price. Now there is an alternative and one that understands not only the peculiarities of the law but also the principles of marketing. PromoVeritas has the skills and the legal network to assist companies looking to run multi-country promotions. A recent example would be for a major Sat Nav company wanting to run activity in eight countries.
We prepared the basic set of terms & conditions, then using our expert local lawyers determined how best to run the promotion such that it would be compliant with local laws and practices. We then prepared the relevant set of terms & conditions, obtained necessary licences, paid the relevant taxes, and wrote the language translations as well as overseeing the winner selection and prize distribution.
April 2010 : Barclays bank on us - £500,000 to be won.
In one of the biggest prize funds to be offered this year, Barclays are offering 10 budding entrepeneurs the chance to win £50,000 of cash and support to start their business. And PromoVeritas have been deeply involved from the beginning, drafting the terms and conditions, to the online moderation of all consumer generated content to ensure appropriateness and decency, and the crucial element of selecting and running a team of seasoned Business Directors to act as the judges.
May 2010 : National Movie Awards in safe hands
The UK’s version of the Oscar’s have entrusted the verification of their voting process to PromoVeritas for the live show that will take place live on ITV on 26th May 2010. The public voted in their tens of thousands via both web and paper entry forms and physical checks were conducted by the PromoVeritas team to ensure compliance with the terms and conditions. Watch the show to see who won!
PromoVeritas Keep Dancing- Added January 2010
This year PromoVeritas was retained by the BBC for the verification of the format and public voting in Strictly Come Dancing. Our task for each of the 14 shows was to oversee the counting of the judges‘ scores and the live phone vote in order to then declare a valid final result. With a lot riding on the outcome, the task required calm precision, appropriate systems and good team working with the BBC and telecoms teams – something that PromoVeritas achieved with ease. The team have also been retained for the new BBC show: So You Think You Can Dance in January 2010.
Oct 2009 - Coors use PromoVeritas for their Worthington's Rugby Promotional Campaign
To support their rugby ties and to celebrate their unique Britishness, Worthington’s Beer from Molson Coors recently ran an on-trade beer promotion linked to the British Lions Rugby Tour of South Africa.
Simply by buying a pint of beer, consumers could win a fantastic holiday to Cape Town or one of a number of signed shirts, signed balls, and match tickets to see three of the Guinness Premiership’s greatest teams: The Ospreys, The Dragons and Gloucester!
PromoVeritas were involved from the start, drafting the terms and conditions for the promotion as well as independently managing the postal entries and selecting the lucky winners. This is just one of a number of promotions that PromoVeritas have run for Molsen Coors this summer, with the aim of relieving clients of the operational burden of their activities, building consumer confidence and ensuring full and total compliance with all rules and regulations. That is why PromoVeritas can honestly say “we help Promoter’s sleep at night”.
PromoVeritas Save the Last Dance for Samsung- Added August 2009
In anticipation of the launch of their new Beat DJ mobile phone Samsung took over Matter nightclub in the O2 arena on June 7th 2009 for ‘Last Call’ - a dance competition with a twist. Competitors from around the world were asked to dance for 24 hours in a silent disco, listening to music on Beat DJ phones, whilst their own personal mobile phones were being monitored behind the scenes. If at any point during the competition they received a text or phone-call (or they stopped dancing, of course) they would be automatically disqualified!
PromoVeritas’ involvement included drafting of terms and conditions, verification of the back-end processes, and overseeing the judging of the competition on behalf of the creative agency, Lean Mean Fighting Machine. We were proud to announce, after a staggering 24 hours of dancing, that the lucky winner was Greg from Switzerland, who won the €10,000 prize. This is yet another example of how we at PV relish the challenge of an unusual promotion, although on this occasion we were unable to live up to our motto to help promoters sleep at night, as instead our client chose to attend the overnight event!
PromoVeritas do Walkers a Flavour! - Updated May 2009
The Walker’s Crisps “Do Us a Flavour” promotion was one of the biggest activities of the year so far, and PromoVeritas were appointed to oversee the voting as the public vote by text and website on a range of new flavours that were themselves the winners in a consumer promotion. The final six flavours were: Onion Bhaji, Chilli & Chocolate, Builder’s Breakfast, Crispy Duck & Hoi Sin and the intriguing ‘Cajun Squirrel’ and the voting ran from 8th of January to 1st May 2009. We can now reveal that the winning flavour, announced on the 2nd May 2009 under PV's watchful eye, was Builder's Breakfast! Congratulations to all those who voted.
The PromoVeritas role for this formidable promotion included liaison with all relevant agencies, supervision of the database systems, and the final aggregation of the votes to reveal the winner. Consumers can rest-assured that the ultimate winner was independently verified (and sampled extensively!) by the UK’s tastiest promotional compliance specialists.
PromoVeritas Verify the Sports Personality of the Year Award 2008- Added December 2008
For the second year running PromoVeritas were engaged by the BBC to assist them with one of the biggest and most prestigious events on TV: The BBC Sports Personality of the Year. Watched by over 8 Million people the night was a huge success and our congratulations go out to Chris Hoy for taking home the trophy. Our role was to review and approve terms and conditions, oversee the panel awards, and validate the final viewer phone vote on the night.. As one of the UK’s leading promotional verification companies we take our role in such events extremely seriously, although rubbing shoulders with the best of British sport, including Sir Bobby Charlton and Lewis Hamilton, was an unavoidable perk of the job!
From left to right: Lewis Hamilton, Chris Hoy and And a winner in his own right: Our MD Jeremy
Rebecca Adlington alongside their well-earned trophies. 'tests the weight' of the Sports Personality trophy.
Nationwide Retail Campaign uses PromoVeritas -added Nov 2008
TKMaxx, via their Agency, Golley Slater, made use of the nationwide network of PromoVeritas Auditors to ensure its Golden Label promotion ("Find the special labels in store and win £20") ran smoothly. Our people worked in stores from Plymouth to Leeds, Cardiff to Chatham, and the campaign went so well it is now being repeated.
Marks & Spencer make 10,000 winners - via PromoVeritas - added Sept 2008
Marks & Spencer recently ran their first ever in store scratchcard promotion - and PromoVeritas were appointed to ensure it all went smoothly.
Pan-European Promotional Implementation
For a major car company we oversaw the launch of their biggest ever promotion across Europe. It involved a complex legal review in each of the 11 countries to determine the legal status of games of chance and skill, then the delivery of compliant terms and conditions and supervision of all print and online materials. Finally we conducted the winner selection , including judging of tiebreakers in several countries – how are you on Flemish ! All was completed on time and budget, and we have been reappointed for 2008.
End to End for a Media Giant
We are seeing increasing interest from media clients for our services. A recent project is an end to end audit for a TV, radio and print giant. The project looked at their terms and conditions, internal processes and winner selection policies.
PromoVeritas host a Gambling Act Seminar
There was a capacity audience for a major industry seminar looking at the impact of the Gambling Act on the Interactive industry. Lead speaker was Tom Kavanagh, Deputy Chief Executive of the Gambling Commission.
Quarter 1 2007
£10million Prize Fund for Coca Cola.
It has been a busy first quarter. One of the highlights was awarding £250,000 to Hull FC as part of the 2007 Coca Cola Buy A Player promotion. The draw took place on national television and caused great excitement in Humberside.
We have also completed our biggest global activity - supervising the print runs for a promotion that will run in 8 countries from Bulgaria to Mexico. Challenging !
TV Quiz Shows Unravel
It may have taken a few disasters but at last the TV industry has recognised the need for improved integrity and systems. We are now working with several operators on plans to rebuild the trust and confidence in the Pay TV industry.
