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The public invest huge trust in the integrity of their TV shows and vote for live events in large numbers.

 Following a few issues in the industry, all television broadcasting licences contain a condition that licensees implement and maintain a system to verify the proper handling of premium rate telephone including an independent audit.

Rules designed to ensure programme content and advertising services are kept distinct are set out in Ofcom's Broadcasting Code. In 2008 Ofcom introduced new rules that require broadcasters to obtain third-party verification on audience voting and competition entries made by viewers through premium rate services. The changes were implemented after the regulator fined every UK terrestrial broadcaster for abusing rules on audience participation in competitions. The Broadcasting Code states that competitions should be conducted fairly. 

Ofcom works closely with PhonepayPlus, the premium-rate phone regulator. Both bodies have been criticised for perceived confusion over which areas of the market each was responsible for regulating and how they worked together to co-ordinate responsibility for premium rate providers, television broadcasters and production companies.

 PromoVeritas has provided broadcast verification services to stations such as:

•    BBC: Strictly Come Dancing, Sports Personality of the Year
•    ITV : National Movie Awards and National TV Awards
•    Virgin: Britain’s Next Top Model
•    And various others……

We are here to eliminate the confusion for you, and provide you with a service designed to protect your reputation.

Call us on 0203 301 7360 or email for further information.


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For over ten years we have been ensuring the promotional compliance and the success of some of the biggest and best brands.

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