For Mainstream Promoters
The main codes are the CAP Code ( Code of Advertising, Sales Promotion and Direct Marketing) as administered by the ASA. This requires :
- 35.7 Promoters of prize draws should ensure that prizes are awarded in accordance with the laws of chance and under the supervision of an independent observer.
- 35.8 Participants in instant win promotions should get their winnings at once or should know immediately what they have won and how to claim without delay, unreasonable costs or administrative barriers. Instant win tickets, tokens or numbers should be awarded on a fair and random basis and verification should take the form of an independently audited statement that all prizes have been distributed, or made available for distribution, in that manner.
- 35.9 In a competition, ie a game of skill or judgement, the criteria for judging entries (eg the most apt and original tiebreaker) should be made clear to all participants. If the selection of winning entries is open to subjective interpretation, an independent judge, or a panel including one member who is independent of the competition's promoters and intermediaries, should be appointed. Those appointed to act as judges should be competent to judge the subject matter of the competition. The full names of judges should be made available on request.
