PromoVeritas Project News For General Compliance News
PromoVeritas Keep Dancing- Added January 2010
This year PromoVeritas was retained by the BBC for the verification of the format and public voting in Strictly Come Dancing. Our task for each of the 14 shows was to oversee the counting of the judges‘ scores and the live phone vote in order to then declare a valid final result. With a lot riding on the outcome, the task required calm precision, appropriate systems and good team working with the BBC and telecoms teams – something that PromoVeritas achieved with ease. The team have also been retained for the new BBC show: So You Think You Can Dance in January 2010.
Coors use PromoVeritas for their Worthington's Rugby Promotional Campaign- Added October 2009
To support their rugby ties and to celebrate their unique Britishness, Worthington’s Beer from Molson Coors recently ran an on-trade beer promotion linked to the British Lions Rugby Tour of South Africa.
Simply by buying a pint of beer, consumers could win a fantastic holiday to Cape Town or one of a number of signed shirts, signed balls, and match tickets to see three of the Guinness Premiership’s greatest teams: The Ospreys, The Dragons and Gloucester!
PromoVeritas were involved from the start, drafting the terms and conditions for the promotion as well as independently managing the postal entries and selecting the lucky winners. This is just one of a number of promotions that PromoVeritas have run for Molsen Coors this summer, with the aim of relieving clients of the operational burden of their activities, building consumer confidence and ensuring full and total compliance with all rules and regulations. That is why PromoVeritas can honestly say “we help Promoter’s sleep at night”.
PromoVeritas Save the Last Dance for Samsung- Added August 2009
In anticipation of the launch of their new Beat DJ mobile phone Samsung took over Matter nightclub in the O2 arena on June 7th 2009 for ‘Last Call’ - a dance competition with a twist. Competitors from around the world were asked to dance for 24 hours in a silent disco, listening to music on Beat DJ phones, whilst their own personal mobile phones were being monitored behind the scenes. If at any point during the competition they received a text or phone-call (or they stopped dancing, of course) they would be automatically disqualified!
PromoVeritas’ involvement included drafting of terms and conditions, verification of the back-end processes, and overseeing the judging of the competition on behalf of the creative agency, Lean Mean Fighting Machine. We were proud to announce, after a staggering 24 hours of dancing, that the lucky winner was Greg from Switzerland, who won the €10,000 prize. This is yet another example of how we at PV relish the challenge of an unusual promotion, although on this occasion we were unable to live up to our motto to help promoters sleep at night, as instead our client chose to attend the overnight event!
PromoVeritas do Walkers a Flavour! - Updated May 2009
The Walker’s Crisps “Do Us a Flavour” promotion was one of the biggest activities of the year so far, and PromoVeritas were appointed to oversee the voting as the public vote by text and website on a range of new flavours that were themselves the winners in a consumer promotion. The final six flavours were: Onion Bhaji, Chilli & Chocolate, Builder’s Breakfast, Crispy Duck & Hoi Sin and the intriguing ‘Cajun Squirrel’ and the voting ran from 8th of January to 1st May 2009. We can now reveal that the winning flavour, announced on the 2nd May 2009 under PV's watchful eye, was Builder's Breakfast! Congratulations to all those who voted.
The PromoVeritas role for this formidable promotion included liaison with all relevant agencies, supervision of the database systems, and the final aggregation of the votes to reveal the winner. Consumers can rest-assured that the ultimate winner was independently verified (and sampled extensively!) by the UK’s tastiest promotional compliance specialists.
PromoVeritas Verify the Sports Personality of the Year Award 2008- Added December 2008
For the second year running PromoVeritas were engaged by the BBC to assist them with one of the biggest and most prestigious events on TV: The BBC Sports Personality of the Year. Watched by over 8 Million people the night was a huge success and our congratulations go out to Chris Hoy for taking home the trophy. Our role was to review and approve terms and conditions, oversee the panel awards, and validate the final viewer phone vote on the night.. As one of the UK’s leading promotional verification companies we take our role in such events extremely seriously, although rubbing shoulders with the best of British sport, including Sir Bobby Charlton and Lewis Hamilton, was an unavoidable perk of the job!
From left to right: Lewis Hamilton, Chris Hoy and And a winner in his own right: Our MD Jeremy
Rebecca Adlington alongside their well-earned trophies. 'tests the weight' of the Sports Personality trophy.
Nationwide Retail Campaign uses PromoVeritas -added Nov 2008
TKMaxx, via their Agency, Golley Slater, made use of the nationwide network of PromoVeritas Auditors to ensure its Golden Label promotion ("Find the special labels in store and win £20") ran smoothly. Our people worked in stores from Plymouth to Leeds, Cardiff to Chatham, and the campaign went so well it is now being repeated.
Marks & Spencer make 10,000 winners - via PromoVeritas - added Sept 2008
Marks & Spencer recently ran their first ever in store scratchcard promotion - and PromoVeritas were appointed to ensure it all went smoothly.
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