Our Clients
Over the last 6 years we have worked with a wide range of clients across most sectors. But all of our clients have one thing in common : the desire to ensure compliance with the laws and industry Codes whilst providing security and integrity for their marketing activities and reassurance to their consumers.
Client type
Promoters directly - we are engaged to advice and support the client with the successful delivery of their activities. This might involve close working with their agencies, drafting of terms & conditions, and finally winner selection. Some clients retain our service to provide and “on demand” advice service across their brand portfolios, for others it is project based, verifying individual in store, on pack or instore promotions.
Promotions Agencies - we help to protect their reputations by reviewing concepts at an early stage for feasibility and then ensuring their successful implementation at the back end. Our low cost structure enable agency staff to focus on what they do best, whilst still ensuring that all is secure.
Advertising Agencies – are often infrequent users of promotional techniques, so we can advise them on what works and does not, plus all the standard aspects of terms & condition drafting and back end delivery.
Broadcasters – the need to satisfy Ofcom and PP+ licence regulations requires specialist skills. For several broadcasters we have overseen Call TV shows, pre-checked questions, reviewed internal systems and audited their technology partners to ensure accurate voting or entry recording. For others, including the BBC, we have overseen live voting shows.
Technology suppliers – eg texting companies, from whom we receive entry data and conduct independent draws, either ad hoc, or using our special PromoVeritas automated remote draw engine for frequent activities, eg “win a prize every hour...” It reduces their risk / exposure and ensure that they meet the requirements for independent winner selection.
Handling Houses – an area of growth due to the change in the definition of who is independent. We are able to add to the integrity of their activities and frequently are used to conduct “outsourced” draws and winner selections.
Sector Experience
We have worked across most product areas and sectors, from telephony to tampons, from cereals to cat food, from TV Game shows to radio competitions, from ice cream to petrol. Recent Client projects include Shell, Coca-Cola, Pernod Ricard, BBC, Unilever, Nestle, Kraft, and TKMaxx.
