Broadcasters

Stay in the spotlight for all the right reasons.

Broadcasting live is demanding enough but adding a public vote into the mix can be a recipe for disaster. Many broadcasters and prime-time television programmes have suffered from high-profile catastrophes over badly run voting or prize competitions. The consequences can be devastating in terms of public fines, corporate sponsorship, bad ratings and poor consumer confidence.

That is why PromoVeritas, with its long history or quality care, risk control and strict processes from the world of consumer promotions, also offers it services to broadcasters. Many leading Producers and broadcasters have turned to PromoVeritas for adjudication and live-vote verification on all kinds of programmes. We ensure that you operate within the relevant official regulations and check that your internal processes are correct, allowing your team to concentrate on the creative output, whilst we focus on the issue of fairness and compliance.

Our experience and understanding of systems means that we can spot discrepancies or anomalies in voting patterns. We then advise swiftly and impartially on courses of action.

The Main Rules that apply in the UK

  • Ofcom requirement for independent audit for Premium Rate Service (PRS) activity
  • Prior permission for the running of PRS (usually from the PrePaidServices Authority)
  • Checks on the communication of pricing and key conditions
  • Clear separation of PRS from editorial

Some of the ways we help broadcasters, behind the scenes:

• Oversee live voting for TV, internet and radio shows
• Pre-check questions of skill for TV competitions
• Review internal systems for security and integrity
• Audit technology partners to ensure accurate voting or entry recording
• Review or draft terms and conditions
• Conduct prize draws or competition judging

Who we work with:

• The UK’s major public service broadcaster adjudicating many shows from dancing competitions to European song contests to annual sports awards
• ITV for National Television Awards – annually since 2011
• Channel 5
• Camelot, UK National Lottery, Live streaming
• And more overseas stations
  • There was clear communication throughout the process and whenever we had to make some last minute changes they were very accommodating. They did all of that heavy lifting while ensuring at all times the prize draw was run in a compliant way I would use them again.
    Alan Grimsley, Lending
    American Express
  • We have worked with PromoVeritas for the last 2 years on a number of projects. PromoVeritas operate in a flexible, highly collaborative fashion, giving us the experienced advice we need.
    Legal Manager
    ASOS
  • I’ve worked with PromoVeritas for almost 6 years and regard them highly for their excellent and timely advice and how they help us overcome promotional challenges. I always recommend to my clients that they should involve PromoVeritas when running a promotion.
    Jake Exelby, Client Services Director
    Big Fish
  • PromoVeritas provide us with the knowledge and expertise we need to run a wide variety of promotions.  They are extremely professional, considered and flexible – the ideal agency to work with when you need expert advice on speed dial!
    Georgina Cusworth, Marketing Executive
    Fat Face
  • You quickly understood our business and always respond quickly and efficiently.  Pleasure to work with and highly recommended.
    Michael Talbot
    General Mills
  • In terms of the proposal, you have been brilliant and really great/easy to work with on this. You turned around the proposal extremely quickly and did so under a lot of pressure. You have always been available - especially when questions have needed to be answered quickly – and extremely approachable. We haven’t yet gone ahead with the proposed work with Mars, but I can definitely say I have the upmost confidence in these next steps we will be taking with you and that the promotion will be a success!
    Charlotte Duggan, Account Executive
    Hey Human
  • We have worked closely with PromoVeritas for a number of years now and their expertise and input from day 1 of every campaign has proved invaluable. The Account Handlers are extremely efficient and flexible and their eye for detail and knowledge of all aspects of promotions is second to none. From developing terms and conditions to advice on running promotions in other markets, they are always our go to for a quick and informed solution and I would highly recommend them to others.
    Hannah O'Neill / Allana Isaacs, Senior Communications Managers
    Initials Marketing
  • Thanks for the session. I never knew compliance could be so interesting or complicated. It's clear we would be in safe hands should we need help with commercial competitions so I wouldn't hesitate in recommending you.
    Monica Manoras
    ITV
  • We have run some complex promotions this year across a number of countries worldwide. They provided clear guidance from the very outset of the campaign, advising on the rules and the terms and conditions, and identifying every point for possible contention. The competition required a meticulous eye on the rules and on fair play, and PromoVeritas were there for the duration ensuring that the rules of the competition were strictly adhered to throughout. Without the pragmatic solution driven approach from PromoVeritas we wouldn't have been able to get the communication off the ground. They were great to work with and real experts in their field. Thanks for all your help.
    Max Hurford, Account Manager
    Kingsday
  • PromoVeritas truly are a one stop shop, helping their clients with everything from writing T&C's to prize purchasing and winner fulfilment. They are always incredibly helpful and willing to help, no matter what the request. We work with PromoVeritas a lot, and they are continuously a delight to work with - would highly recommend them!
    Eliza Carter, Account Manager
    Momentum Worldwide
  • Promoveritas have been instrumental in all the campaigns that we have worked together on. The team are quick to respond to briefs and are incredibly easy to work with. It is often hard to find a company that can offer first class support but also provide campaign recommendations which ensure success across every deliverable. I highly recommend Promoveritas and all the teams that work with us.
    Danni Muci, Instore Activation Manager
    Mondelez UK
  • Just made it happen!
    Laura Pedley
    Mondelez
  • You quickly understood our business and always respond quickly and efficiently.  Pleasure to work with and highly recommended.
    Patricia Curry
    Saatchi & Saatchi
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