Controlled Product Placement (CPP) is simply the task of hiding winning items in supermarkets and retail outlets as part of a campaign.
Like Willy Wonka who hid five golden tickets amongst millions of his chocolate bars PromoVeritas are experts at ensuring this procedure is carried out fairly, randomly and securely. From carrying out factory checks and overseeing the production and seeding of the winning ticket or item to the logistics of having them distributed across numerous locations – we have the knowledge.
We also create memorable promotions by helping brands develop the unique winning items to hide in the products. From creating replica bars of chocolate to developing packs of cheese that ‘moo’ when opened we assist with product R&D, compliance, health & safety and then ensuring they are carefully hidden.