Training your team to run world class promotions.
Although PromoVeritas are the experts at making sure all types of promotions run compliantly from start to finish, we also believe in sharing.
In our opinion, the creativity and development of the marketing industry is best when there is the minimum of outside regulation and interference. Making mistakes is costly and draws the attention of Government and consumers watchdogs who could make the rules stricter.
For this reason we are happy to share our knowledge of how to do things right with your team – from online to on-pack, from cloud-based to overseas promotions – so that they understand the basics of how to protect your promotion and your reputation and your agencies can get things right first time.
Our Training Session covers the main aspects of the Codes and Laws that your team should be aware of and is tailored to suit your requirements. It is an engaging and interactive 60 minute session packed with great advice and tips. The cost is £300 but it is offered complimentary to our existing clients and valid prospects.
Some of the things we will cover:
- The basics on Sales Promotion laws and codes – CAP Codes, Gambling Act and Consumer Protection Regulations, Portman rules for alcohol marketing
- Recommended promotional best practice: from T&C’s to winner selection and management
- Applying the rules to On pack, Digital and Social Media promotions
- Managing cross-border or multi-national promotions
- The risks of Social Media and phone voting campaigns
- Any questions you have about promotions you are running
Some feedback from our delegates;
“Just wanted to say thanks again for you time today, the workshop was not just extremely useful but fun too! Also, was great to catch up about the finances and make sure we are both fully aware of the situation and are looking to get things in order.”
“Wanted to let you how good your talk was and that we’d highly recommend it….one of the best we’ve been given.”
“The presentation was both informative and entertaining and it was great to be able to get your expertise on so many niggling questions.”
“Made me realise I was quite ignorant in terms of competitions!”
“Really good, a nice clear presentation that didn’t drag too long.”
“Really informative session. Jeremy was brilliant and explained all the legalities in simple terms so it was easy to understand. I’ll certainly keep him in mind when holding any upcoming competitions.”
“I thought it was very interesting, very well-presented and I think flagged a LOT of potential/existing issues.”
“A very useful session. The real-life examples were particularly helpful for demonstrating the easy traps to fall into.”