Skip to content
PromoVeritas
PromoVeritas
Contact Us
PromoVeritas
  • Home
  • About Us
  • What We Do and Why
  • Our Work
  • News
  • Join the Team
  • Contact

10 tips to make your TikTok promotion outstanding

Abi Roman February 11, 2022

With over one billion users, TikTok is the platform that marketers want to exploit the most right now but it is still in its infancy and requires careful planning before you jump in. Jonathan Patterson, Project Coordinator, at PromoVeritas explains more.

Running promotions on TikTok and following the rules is a different ball game from other social platforms where they have refined their extraction processes and policies for promotions. Brands can run prize draws and competitions compliantly and in the interest of their users relatively easily on other platforms but TikTok has very little regulation and its extraction capability is limited which means making sure that all entries are counted is extremely difficult.

Our hot tips

  1. Be authentic – the word might be overused but that’s because it’s so important to create content that fits your brand and audiences without trying too hard
  2. Use the Discover page to find out what themes or hashtags are trending so you can be as current as possible – but only if its authentic and fits!
  3. If you are using creators or influencers make sure they stick to the rules about paid-for advertising – our influencer pack can support both brands, agencies and their talent
  4. TikTok prize promotions often work best when used to sign-post an entry page on a different platform
  5. But if you want to stick with the TikTok platform to collect entries and generate UGC you must plan ahead and use a verification expert like PromoVeritas to guide you with data collection options
  6. Dance contests or singing duets are a great contest format for going viral
  7. But think carefully about moderation and how to eliminate unwanted content
  8. Always have a set of full T&Cs for your TikTok promotion and a link to them in your post – you can use our PromoTerms service to host these easily
  9. You should also post the promotional summary terms in the creative, or at the very least in the comments
  10. Familarise yourself with TikTok’s rules which are stlll developing and might affect your brand – for instance HFSS advertising must follow guidelines and a disclosure process, whilst alcohol brands (even alcohol free) cannot be promoted at all.

Some of our favourite TikTok campaigns

Chipotle – a prize worth winning

What do free delivery, free queso and a Chipotle sponsorship have in common? Chipotle combined them in their #ChipotleSponsorMe competition. The prize was one of five ‘Celebrity Cards’ worth $8,000 which entitled the holder to a free meal every day for a year! Followers had to post a creative Chipotle TikTok video to enter and get free queso and delivery thrown in too. The hashtag received over 2b views.

@daviddobrik

Follow @chipotle , make a video explaining why Chipotle should sponsor you and use #ChipotleSponsorMe and #contest to enter! #sponsored

♬ original sound – DAVID DOBRIK

Pretty Little Thing – spreading the word is key

TikTok followers are less brand conscious than those on Instagram – consider that Gap has less than 8k followers on the platform.  With more than 1.8 million fans, Pretty Little Thing, has gained popularity on the platform by using lots of popular influencers to share promotion posts. These promotions are usually simple “Like and Comment” prize draws that are easy to run on a global scale.

@prettylittlething

WIN A £250 BUNDLE ❤️ follow us on TikTok, like and comment your favourite red emoji below ❤️🌹💋 #plt

♬ Valentine – Metrow Ar

Hotwire

Last summer Jason Derulo and travel app Hotwire launched a TikTok challenge to celebrate the return of travel. The winner of the #HotwireHotelGoals challenge was selected by Derulo himself and won a holiday worth $50,000 complete with a private jet flight to a 5 star hotel.

@jasonderulo

Show us why YOU’RE ready to get away. Hotwire & I might send you there in a private jet. Use #HotwireHotelGoals & follow @hotwiretravel to enter #ad

♬ HotwireHotelGoals – In House Music + Sound

Mastercard

BRITs sponsor Mastercard ran a TikTok dance challenge with the help of Diversity leader Ashley Banjo and the track Freedom! 90 by George Michael. The winner was crowned #BRITsMover of the Year and won VIP tickets to the 2022 BRIT Awards whilst runners up starred in idents on the 2021 awards show. To be entered participants had to upload their TikTok duets to a branded microsite where they were verified and judged by our team to select the final winner.

@brits

Wooo congrats @huladancercise for being crown Mastercard #BRITsMOVER of the Year 🥳💫 See you at the 2022 BRITs!

♬ original sound – BRITs

Ryanair

Not a promotion but it must be pointed out that the Irish low-cost airline has struck a cord with TikTok users where it boasts 1.5 million followers and has more than 41.9 million likes, making it the biggest airline brand on the platform. The videos, which mock passengers, rival airlines and its own service, have proved a particular hit with users and is a masterclass at keeping up with latest trends on TikTok.

@ryanair

Yall gettin real creative with the layering 💀 #airline #isawnothing #pushin🅿️ #ryanair

♬ Whats this I like it Picasso Yeah datway – ReefaTV

These are just a small selection of brands harnessing the power of TikTok’s popularity using promotions. Sponsored hashtags, brand takeovers, 3D lenses and stickers are other, more expensive ways for marketers to promote their brands. But we cannot stress enough taking the time to consider TikTok is the right place to target your demographic and will followers be cynical about a brand that does not really ‘belong’. And remember that asking a follower to interact with a brand on TikTok requires more time and content creation than a Facebook ‘like and share’ – so prizes need to be valued too.

Your promotion will also require careful planning from experts like PromoVeritas – from following the rules in your Terms & Conditions to help with extracting data. To find out more about running promotions on TikTok and other platforms or to watch a recording of our recent TikTok Workshop contact us at info@promoveritas.com.

« ASA Rulings – February 2022 NFTs are making their way into sport but are they a risk? »

Call us on 0203 325 6000 to find out how we can help your promotion

+44 (0)203 325 6000
info@promoveritas.com
  • Home
  • About Us
  • What We Do and Why
  • Our Work
  • News
  • Join the Team
  • Contact
Proud members of ISO-27001 Accredited Proud members of
Run it Right.
© 2023 PromoVeritas
Privacy Policy Terms of Service Website Terms & Conditions Cookies Policy
We use cookies on our website. All the cookies we use can be viewed using the Cookie Settings button. By clicking “ACCEPT” you consent to the use of all cookies. You cannot disable our essential cookies.
Do not sell my personal information.
Read More
ACCEPTCookie settings
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Essential
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

CookieTypeDurationDescription
cookielawinfo-checkbox-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
viewed_cookie_policy011 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Non Essential

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

CookieTypeDurationDescription
_ga01 yearThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gat_UA-15728851-301 minuteThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gid01 dayThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
bcookie01 yearThis cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
bscookie11 year
csrftoken011 monthsThis cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
GPS030 minutesThis cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
IDE11 yearUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
ig_did11 year
ig_nrcb01 year
lang0This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
li_sugr02 months
lidc01 dayThis cookie is set by LinkedIn and used for routing.
lissc01 year
mid01 yearThe cookie is set by Instagram. The cookie is used to distinguish users and to show relevant content, for better user experience and security.
test_cookie011 months
u02 months
UserMatchHistory01 month
VISITOR_INFO1_LIVE15 monthsThis cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
YSC1This cookies is set by Youtube and is used to track the views of embedded videos.
Save & Accept