100 days to GDPR – what do marketers need to know?

PromoVeritas to sponsor the London Advertising Softball League!
13th February 2018
No more registrations for promotions in Argentina
14th February 2018

The countdown to the new General Data Protection Regulations has begun, bringing sweeping changes on handling data and heavy penalties for ignoring the rules across the EU. Don’t be complacent – use our checklist to ensure you are GDPR ready.

On 25th May 2018 GDPR will replace the current Data Protection Directive across all EU Member States. Its requirements will significantly impact how organisations collect and process personal information. It is important that you have a basic understanding of the key requirement of the law, mainly related to what data you store, where the data is stored, who has access to it and what you are using the data for. When it comes to data, less is most definitely better. Here are the main aspects for you to consider;

Know your data
  • What data do you hold?
  • Where do you hold it?
  • How long have you held it?
  • Have you Classified all data?
  • If you do not need it, delete it
Review Documents
  • Update Data Privacy Policies
  • Sign Data Processing Agreements with Clients/Suppliers
  • Update Consent Forms
  • Consider Encryption
Protect personal data
  • Log all processing activities
  • Limit access – Need to Know
  • Consider Role Based Access Controls
  • How would you deal with a breach
Only Process data lawfully
  • Know how it was collected?
  • What consent does it come with?
  • How is it processed?
Embed Privacy
  • Into your processes and procedures
  • Create protocols for Data Transfer
  • Consider Anonymisation of your data
  • Consider Pseudonymisation of data
  • Implement Ongoing GDPR Training
  • Conduct Data Protection Impact
  • Assessments on all new processing activities
  • Appoint a DPO (if over 250 employees
Use of technology
  • Consider Data Loss Prevention software to manage flows of information
  • Plan for receiving Data Subject Requests
  • Document what you are doing


PromoVeritas are on hand to help you and your company prepare for GDPR in a number of ways;

  • We can carry out a GDPR review and audit
  • We can prepare you with a GDPR action plan tailored to your needs
  • Our legal team can write your Data Privacy documents
  • Adjust Terms & Conditions and consent forms to ensure they are compliant
  • And don’t forget that you will need a new Data Privacy Agreement with all your suppliers
  • We can run Training sessions for your team

We will be re-running our successful ‘Be in the know’ GDPR for Marketers Breakfast Briefing on Wednesday 25th April where the expert team from PromoVeritas will provide a clear explanation of the new laws, how they will affect you as a marketer, and what you need to do to get ready for May 25th. To book your place contact abi.roman@promoveritas.com.

Share this post: