What’s the plan for the 2020 events we’re missing out on?

Jeremy Stern

Wimbledon has been cancelled because of the Coronavirus for the first time since WW2, meaning that there will be no official tennis tournaments anywhere in the world until July – and perhaps for even longer. And with hundreds of promotions connected with this year’s major sports and music events we thought we would take a look at what the future holds for some of the main ones.

Type Event Original date Postponed or cancelled?
Cricket One Day Internationals Postponed
Football EUFA Champions League Final 30 May 2020 Postponed
Football Euros 2020 12 June – 12 July 2020 11 June – 11 July 2021
Football Women’s Euros 7 July – 1 August 2021 2022
Football COPA America 12 June – 12 July 11 June – 11 July 2021
Football Europa League Final 24 June 2020 Postponed
Golf British Open 16 July 2020 Cancelled
Golf US Masters 9 – 12 April 2020 Postponed
Golf PGA Championship 11 – 17 May 2020 Postponed
Motorsport Le Mans 13 – 14 June 2020 19 – 20 September 2020
Motorsport F1: Australian and Moncao Grand Prix Cancelled
Motorsport F1: Bahrain, Vietnam, Chinese, Dutch, Spanish and Azerbaijan Grand Prix Postponed
Motorsport Canadian Grand Prix 12 – 14 June 2020  Not yet cancelled
Motorsport Formula E: Rome, Paris, Seoul, Jakarta ePrix Postponed
Motorsport Formula E: Berline, New York, London ePrix 21 June, 11 July, 25-26 July 2020 No change
Multi-Sport Summer Olympics Tokyo 24 July – 9 August 2020 23 July – 8 August 2021
Multi-Sport Summer Paralympics 24 August – 5 September 2020 24 August – 5 September 2021
Music Glastonbury Festival 24 – 28 June 2020 Cancelled
Music Harry Styles European Tour April 2020 Postponed
Music Camilla Cabello World Tour May 2020 Postponed
Music Rolling Stones 9 May 2020 Postponed
Music Isle of Wight Festival 11 – 14 June 2020 17 – 20 June 2021
Music Notting Hill Carnival 30 – 31 August 2020 Not cancelled
Races London Marathon 26 April 2020 4 October 2020
Races Grand National 4 April 2020 4 April 2020 – CGI Virtual race
Races Oxford Cambridge Boat Race 29 March 2020 Cancelled
Races Tour de France 27 June – 19 July 2020 Not yet cancelled
Rugby Six Nations March 2020 Postponed until after October 2020?
Snooker World Snooker Championship 18 April – 4 May 2020 Postponed
Tennis Wimbledon 29 June – 12 July 2020 Cancelled
Tennis Roland Garros French Open 18May – 7 June 2020 20 September – 4 October 2020
Tennis US Open 24 August – 13 September 2020 Not cancelled

One of the few benefits to come from the COVID-19 outbreak is that marketers now have the time to plan ahead carefully for the events postponed until 2021 and even 2022. Whether you’re an official sponsor, a partner or just want to get involved with any major event, you must first make sure you’re following the rules. Our team of legal experts can advise you on the laws and regulations in any market and help guide you as to the best promotion for your brand. To find out more email info@promoveritas.com or call 0203 325 6000.