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Wimbledon has been cancelled because of the Coronavirus for the first time since WW2, meaning that there will be no official tennis tournaments anywhere in the world until July – and perhaps for even longer. And with hundreds of promotions connected with this year’s major sports and music events we thought we would take a look at what the future holds for some of the main ones.
| Type |
Event |
Original date |
Postponed or cancelled? |
| Cricket |
One Day Internationals |
|
Postponed |
| Football |
EUFA Champions League Final |
30 May 2020 |
Postponed |
| Football |
Euros 2020 |
12 June – 12 July 2020 |
11 June – 11 July 2021 |
| Football |
Women’s Euros |
7 July – 1 August 2021 |
2022 |
| Football |
COPA America |
12 June – 12 July |
11 June – 11 July 2021 |
| Football |
Europa League Final |
24 June 2020 |
Postponed |
| Golf |
British Open |
16 July 2020 |
Cancelled |
| Golf |
US Masters |
9 – 12 April 2020 |
Postponed |
| Golf |
PGA Championship |
11 – 17 May 2020 |
Postponed |
| Motorsport |
Le Mans |
13 – 14 June 2020 |
19 – 20 September 2020 |
| Motorsport |
F1: Australian and Moncao Grand Prix |
|
Cancelled |
| Motorsport |
F1: Bahrain, Vietnam, Chinese, Dutch, Spanish and Azerbaijan Grand Prix |
|
Postponed |
| Motorsport |
Canadian Grand Prix |
12 – 14 June 2020 |
Not yet cancelled |
| Motorsport |
Formula E: Rome, Paris, Seoul, Jakarta ePrix |
|
Postponed |
| Motorsport |
Formula E: Berline, New York, London ePrix |
21 June, 11 July, 25-26 July 2020 |
No change |
| Multi-Sport |
Summer Olympics Tokyo |
24 July – 9 August 2020 |
23 July – 8 August 2021 |
| Multi-Sport |
Summer Paralympics |
24 August – 5 September 2020 |
24 August – 5 September 2021 |
| Music |
Glastonbury Festival |
24 – 28 June 2020 |
Cancelled |
| Music |
Harry Styles European Tour |
April 2020 |
Postponed |
| Music |
Camilla Cabello World Tour |
May 2020 |
Postponed |
| Music |
Rolling Stones |
9 May 2020 |
Postponed |
| Music |
Isle of Wight Festival |
11 – 14 June 2020 |
17 – 20 June 2021 |
| Music |
Notting Hill Carnival |
30 – 31 August 2020 |
Not cancelled |
| Races |
London Marathon |
26 April 2020 |
4 October 2020 |
| Races |
Grand National |
4 April 2020 |
4 April 2020 – CGI Virtual race |
| Races |
Oxford Cambridge Boat Race |
29 March 2020 |
Cancelled |
| Races |
Tour de France |
27 June – 19 July 2020 |
Not yet cancelled |
| Rugby |
Six Nations |
March 2020 |
Postponed until after October 2020? |
| Snooker |
World Snooker Championship |
18 April – 4 May 2020 |
Postponed |
| Tennis |
Wimbledon |
29 June – 12 July 2020 |
Cancelled |
| Tennis |
Roland Garros French Open |
18May – 7 June 2020 |
20 September – 4 October 2020 |
| Tennis |
US Open |
24 August – 13 September 2020 |
Not cancelled |
One of the few benefits to come from the COVID-19 outbreak is that marketers now have the time to plan ahead carefully for the events postponed until 2021 and even 2022. Whether you’re an official sponsor, a partner or just want to get involved with any major event, you must first make sure you’re following the rules. Our team of legal experts can advise you on the laws and regulations in any market and help guide you as to the best promotion for your brand. To find out more email info@promoveritas.com or call 0203 325 6000.
