After thousands of promotions worldwide we have straightened every rule. We have written the book and the small print. We have dotted millions of I’s and crossed limitless T’s. We have mastered legalese in every language. We have checked endless lists. We have treated every T&C with TLC. We are the judges who are judged. We are the seeders of secrets. The revealers of prizes. The makers of widgets that bring joy to winners.