Amazon Supports Small Businesses through chances to ‘Win Big’ on Prime Day and selects PromoVeritas to deliver the prize promotion.

Jack Rogers

London, July 2022; PromoVeritas, the global promotional marketing consultancy have been proud to assist Amazon’s Prime Day sweepstakes with their recent ‘Support Small Businesses to Win Big’ prize promotion.

The promotion spanned eight countries; United States, United Kingdom, Germany, France, Japan, Canada, Mexico, and Spain, from June 21 through July 11, and for every dollar, pound, yen or euro spent on eligible small business products, customers received a chance to win epic prizes. In the U.S. prizes included a pre-game experience and tickets to Super Bowl LVII, VIP passes to music experiences in Los Angeles and Las Vegas, tickets to a special New York City screening and cast meet-and-greet for Prime Video’s upcoming series The Lord of the Rings: The Rings of Power, and a VIP trip to Amazon’s first-ever clothing store, Amazon Style, near Los Angeles. Plus, hundreds of thousands of sweepstakes entrants globally had the chance to win Amazon.com Gift Cards worth between £50 and £5,000.

Keri Cusick, Director of Small Business Empowerment, said “Amazon is delighted to once again put the power of Prime Day behind supporting small businesses, and we’re so glad to be able to enable this unique opportunity for customers in collaboration with PromoVeritas.”

Jeremy Stern, CEO at PromoVeritas added, “PromoVeritas was selected by Amazon to assist with this unique activation through its promotional compliance expertise. PromoVeritas developed an entry portal and a prize claim site in collaboration with Amazon that allows the registration and redemption of hundreds of thousands of prizes across all eight countries.”

About PromoVeritas

PromoVeritas, the Global Promotional Compliance Consultancy inspires brands and agencies to push the boundaries and build activations that reward and delight consumers.  They protect the reputation of businesses by using their global, legal, and digital compliance expertise to de-risk, shape and implement campaigns that are effective and secure. Since 2002 PromoVeritas have run over 16,000 promotions in over 80 countries for brands including Mondelēz, PepsiCo, ABinBev and American Express.