American Express Case Study draft

 

Background

To reward the top spending 28,000 cardmembers across six different products, American Express ran a surprise and delight promotion, sending an ‘Amex Hello’ pack of personalised Doisy and Dam chocolate bars to each recipient. The treat also included a chance to win hundreds of additional chocolate bars or one exclusive chocolate making experience simply by entering a prize draw.

What We Did

PromoVeritas have been an approved, preferred supplier to American Express since 2014. We assisted their marketing team to ensure the promotion was planned effectively and compliantly. Once the mechanic had been decided upon, PromoVeritas drafted the Terms & Conditions to reflect all the details and then hosted them on our PromoTerms website.

The recipients were prompted to enter the draw on a branded entry microsite created by PromoVeritas which met the data security requirements of American Express. The customer data was transferred via a secure API link to our dedicated secure servers allowing us to carry out an independent, random prize draw from all the entries and select 351 winners in accordance with Clause 8.24 of The CAP Code. We then communicated with the winners, confirming their eligibility and securely capturing contact details via a unique URL which lead them to a secure web page, so they could receive their prizes speedily.

The PromoVeritas Touch

PromoVeritas are committed to running promotions compliantly and securely so it makes sense that American Express, one of the world’s most trusted and respected brands, ensure that the data of their valued customers is being carefully protected by us during promotional activities. Having worked with American Express for over 5 years we were able to provide advice on the best mechanic to use, answer the brief and make sure that this playful promotion produced only delighted, happy customers.