masteruser

29th December 2016

Don’t be a rule-breaker on social media

Do you know the difference between a recommendation and a advert?
30th April 2015

Key CAP Code changes – impacting on promotions

Revisions announced on 30th April 2015 to the British Code of Advertising, Sales Promotion and Direct Marketing (the CAP Code) will have a serious impact on the way that promoters have to run their campaigns, or run the risk of a complaint being upheld by the ASA.
11th February 2015

Know the rules on alcohol promotions

We highlight some of the issues concerning alcohol and promotions
12th December 2013

PromoVeritas and Marketing Week team up

We team up on research about consumers and promotions.