Facebook, which has strict rules for running online promotions, says it shuts these illegal pages down but there is nothing to stop new ones emerging often under the guise of raising money for charity. The Gambling Commission, which regulates all gambling activities in the UK, says complaints about social media raffles have greatly risen in recent years and those interviewed admitted they had lost a great deal of money.
This investigation has coincided with the increasing number of fake Facebook promotions also tricking users. Airline Ryanair recently warned customers not to be tricked into believing a fake page giving away two free flights. Entrants who clicked the link would be taken to a malware site where their personal details could be accessed by scammers.
If your brand is under threat from scammers gain customer confidence by advising followers how to differentiate a genuine Facebook page from a fake. Here are our tips for your customers:
If your promotional posts are planned properly your followers should be able to spot the real thing. For help and advice running all types of promotions contact PromoVeritas on +44 203 325 6000 or email email@example.com.