So exactly what media are covered by the Code?
So, that’s pretty much everything – apart from perhaps Editorial and PR, which is unpaid media coverage. Marketing communications in foreign media are not covered but the ASA can take action where the material targets UK consumers.
Within the CAP Code is Section 8 on Promotional marketing. A summary of the key rules promoters should always follow includes:
Every promotion that the team at PromoVeritas run is driven by a desire to ensure compliance with the Code and to protect the reputation and budgets of our brand and agency clients. No-one wants a very public negative ASA ruling. For a fuller picture of the types of material that Advertising Standards Authority can regulate click here or contact PromoVeritas for regular updates and advice on +44 203 325 6000 or email firstname.lastname@example.org.