BEAR Nibbles Microsite
To drive brand awareness BEAR Nibbles ran a 5 month promotion offering the chance to win a Legoland trip and other family friendly runner-up prizes.
The promotion was run on special packs of BEAR Yoyo snacks and entrants simply had to fill in their details online to be entered into a prize draw to win one of 30 prizes.
What we did
To kick off we drafted a master set of Terms & Conditions in the signature BEAR friendly style. We then built an entry microsite that mirrored the distinctive BEAR brand and tone of voice where customers could enter easily their details to be entered into the grand prize draw as well as read those ever important Terms & Conditions.
- runner-up prizes
- star prize
- months timescale
The PromoVeritas Touch
BEAR came to us for our combination of legal know-how and digital expertise, knowing that we could develop an easy to use entry site with promotional compliance built in. We developed Terms & Conditions and web design that seamlessly matched BEAR’s ‘no added nonsense’ philosophy and style to ensure that their promotion would be as tasty as their products.