Cadbury White Creme Egg 2019 Case Study


Cadbury ran their infamous White Creme Egg campaign for the second year running, only bigger and better. Participating retailers included Asda, Waitrose, M&S, Morrisons, Sainsbury’s and Tesco, plus hundreds independent stores. The promotion was open to UK and ROI residents aged 16+ who simply had to purchase a Creme Egg in order to enter. There were just under 1,000 White Creme Egg’s hidden, and the lucky entrants who found a hidden white chocolate egg with a winning coupon, could then call PromoVeritas’ freephone number to discover what they had won. Over 700 cash prizes were claimed  ranging from £10 to £10,000 and countless happy winners!

What we did

PromoVeritas fairly and randomly distributed the lucky winning eggs amongst stocks of regular Cadbury Creme Eggs across the UK and Ireland. Our operations team received hundreds of calls from excited winners ready to tell us that they had won and unsure whether they could finally eat their egg! We confirmed the winners’ details and verified their winning egg before fulfilling each cash prize.

The PromoVeritas ‘touch’

We have an eye for the detail involved with controlled prize placement and there is no doubt that the planning and processes that were put in place for our team to carry out the egg drops across the country, helped aid the smooth process of the popular campaign. From supervising the insertion of the ever so famous golden tickets and hand wrapping each of the white winning eggs, to carefully planning the location for each single drop for an egg to be placed, PromoVeritas ensured that we had everything organised and put in place, so that each prize was fairly and independently distributed across the country.

With a dedicated, confident and enthusiastic team delivering seamless winner communications, which is something we highly pride ourselves on, PromoVeritas made lots of consumers very happy!

Danielle Raperport, Account Director said “After the success of the white egg campaign last year, we were really excited to be a part of this year’s promotion, giving consumers a chance to try a white egg and win some money too! The PromoVeritas team have worked really hard to ensure an even distribution across both the UK and Ireland and guaranteeing all eggs are placed throughout the promotion period. Our phone lines have been so busy with lots of happy winners and it was so lovely to hear about the plans some of our winners had with the life changing money we gave away!”

Here’s to another successful year of White Egg!