National Television Awards
The National Television Awards are a glittering highlight of the UK TV industry’s calendar. Broadcast live on ITV with the nation’s best loved TV stars, special guests and the full red carpet treatment, the awards are a testament to ‘viewer power’ as uniquely they are the only UK TV awards where all of the winners are chosen exclusively by the public via a huge nationwide poll.
The poll is conducted in two stages, both overseen by PromoVeritas for the last ten years. First there is a longlist of nominees across up to fifteen separate categories, from best newcomer to best drama, and then there is a subsequent shortlist with voting closing on the day of the ceremony. The event attracts huge media coverage as well as public scrutiny, so the voting needs to be impeccably managed.
What we did
Our role for the past ten years has been to oversee the integrity of the voting and hence of the Awards themselves. We have drafted solid, clear Terms & Conditions for the NTAs which we then police, checking over ten million individual votes each year and flushing out those from bots or any other attempt to manipulate the votes. As independent adjudicators for some of the UK’s best-loved TV voting shows on other channels, we know what the issues are and also how crucial it is to ensure that the Awards go to the rightful winners on the night. With the voting closing just a few hours before the ceremony is broadcast live, the trophies cannot be engraved before the show. Instead part of our role is to supervise the application of the correct plaque on each Award and we also check the envelopes given to the celebrity presenters before they go on stage to announce each of the category winners.
The PromoVeritas Touch
Andy Bates, Senior Producer at Indigo, who created the show says “PromoVeritas continue to provide the NTAs with a reliable and trustworthy service. From drafting terms & conditions and checking our systems to running comprehensive integrity checks on the huge nationwide vote, their work is at the heart of this event. Their positive and insightful approach make them a pleasure to work with and their knowledge and experience has meant that we have never had any issues or problems.”
For the PromoVeritas team, it is a tough job, with tight deadlines, but the invitation to the after show party usually makes up for the hard work !