Philips OneBlade ran an on pack instant win and prize draw promotions in three markets, UK, France, and Netherlands with the objective to increase sales, raise awareness of the brand and build a marketing database.
To win prizes that included a trip to New York, and hundreds of Footlocker vouchers or Ray Ban sunglasses customers had to enter the unique code on their purchase receipt into a website.
What we did
We provided Philips with a master set of Terms and Conditions for the whole promotion and then built a bespoke entry microsite that was adapted for each market and promotional mechanic for the promotion which ran for over 4 months. The site included code validation and winner comms in three different languages which meant they received their prizes easily, and in fact many repeated their purchase to enter again because of the great level of prizes offered.
Terms & Conditions
The PromoVeritas Touch
A branded microsite was built to ensure that the customer experience was seamless for users in all three markets. Our team also organised the price purchasing, creating value for the client, and co-ordinated their delivery to hundreds of winners in specially sourced and branded gift boxes, ensuring that the Philips One Blade brand was consistent throughout.