PromoVeritas perceive threats to marketing freedoms.
Just before Christmas, the UK Government quietly released its policy proposals on the advertising and promotion of foods high in…
- Cap code
- Children
- HFSS
- In the Press
ASA Rulings Recap January 2021
Recently, the ASA Rulings have undertaken a similar theme; often issues of substantiation and health claims. However, this month they…
- ASA Report
- ASA ruling
- Cap code
- Digital advertising
- Legal ruling
- Uncategorised
ASA offer new guidance for age-restricted online advertising
In the week that TikTok updated their privacy settings to make the app safer for younger users, the Committee of…
- ASA ruling
- Cap code
- Children
- Tiktok
- Uncategorised
ITV competition entrants had no chance of being selected to win say Ofcom
Ofcom have concluded that ITV have breached broadcasting rules in the way that they handled post entries for their TV…
- Broadcast Verification
- Broadcast Voting
- Broadcasters
- Cap code
- gambling
- Uncategorised
ASA Rulings Recap September 2020
This month our Legal Executive, Petronella Connett, takes a look at recent rulings by the Advertising Standards Authority. Vicks (t/a…
- ASA ruling
- Brands
- Cap code
- Legal ruling
ITV in hot water over NPN promotions. So why do we need No Purchase Necessary routes?
This month it was announced that ITV face the threat of fines for failing to correctly handle prize entries received…
- Broadcasters
- Cap code
- Consumer Protection Regulation
- In the Press
- Prize Promotions
- Promotional Compliance
Discover the Rules for Social Media Promotions at a Free Webinar on 30th June 2020
Almost half the UK’s consumers are using social media more since lockdown began. Facebook, Instagram, Snapchat, YouTube and Twitter are…
- Agencies
- ASA ruling
- Brands
- Cap code
- Competitions
- Digital advertising
- Fake ads
- Influencer marketing
- Legal
- Prize draws
- Prize Promotions
- Promotional Compliance
- Promotions
- Social Media Promotions
PromoVeritas oversee Heart’s Make Me A Millionaire
Heart, the UK’s biggest commercial radio brand, gave away £1 million pounds to one lucky listener this May, as part…
- Brands
- Broadcast Verification
- Broadcast Voting
- Broadcasters
- Cap code
- Competitions
- Coronavirus
- Prize draws
- Prize Promotions
- Promotions
- Winner communications
ASA Rulings Recap February 2020
This month our Compliance Manager Amy Powell takes a look at Ryanair making unfounded environmental claims, a points-based promotion that…
- ASA ruling
- Cap code
- Competitions
- European Promotions
- Influencer marketing
- Legal
- Legal ruling
- Promotions
- Social Media Promotions
Are the rules for marketing food to children tough enough?
Recently FMCG giant Unilever announced that it will stop marketing and advertising its products to children by the end of…
- Brands
- Cap code
- Children
- HFSS
- Legal
- Promotions
How to run a promotion on Instagram
Instagram turns 10 this year, and with around one billion users it is still one of the most influential social…
- ASA ruling
- Cap code
- Competitions
- European Promotions
- Influencer marketing
- Promotions
- Social Media Promotions
- User Generated Content
ASA Rulings Recap January 2020
This month our Compliance Manager Amy Powell takes a look at prize promotions that have fallen foul of section 8…
- ASA ruling
- Cap code
- Competitions
- European Promotions
- Influencer marketing
- Legal
- Legal ruling
- Promotions
- Social Media Promotions
Nestlé in hot water with the ASA over Nescafé promotion
Last week the ASA upheld a ruling for a Nescafé on-pack promotion that exaggerated the chances of winning 100 magazine…
- ASA ruling
- Cap code
- Instant Wins
- Legal
- Legal ruling
- On Pack Promotions
- Promotions
December ASA Rulings Recap
This month Amy Powell, our Compliance Manager, looks at a huge hit to vaping companies and restrictions to their advertising…
- ASA ruling
- Cap code
- Competitions
- HFSS
- Legal
- Legal ruling
- Promotions
- Social Media Promotions
Playing by the rules – our Influencer Marketing survey shows solid compliance
[vc_row][vc_column][vc_column_text] With Christmas on the horizon, a lot of brands will be sending gifts to Influencers in the hope of…
- Agencies
- ASA ruling
- Cap code
- Consumer Protection Regulation
- Digital advertising
- Fake ads
- Influencer marketing
- Legal
- Promotions
- Rulings
- Social Media Promotions
October ASA Rulings Recap
[vc_row][vc_column][vc_column_text] Our Compliance Manager, Amy Powell, takes a look at Advertising Standards Authority’s latest rulings, banning adverts from retail, alcohol…
- Agencies
- ASA ruling
- Cap code
- Promotions
- Rulings
Did the Boaty McBoatface competition bend the rules?
What connects an ASA ruling on a promotion to win a sports car with the launch of a research ship…
- ASA ruling
- Cap code
- gambling
- Promotions
- Rulings
- Terms & Conditions
Run it Right: Promotions in Ireland
Planning a promotion in Ireland but confused about the different rules in the Republic of Ireland and Northern Ireland? Amy…
- Agencies
- ASA ruling
- Cap code
- Consumer Protection Regulation
- Cross border promotions
- European Promotions
- Legal
- Promotions
- Rulings
ASA bans Home Office advert
Even the government is not free from reprisals for misleading advertising. Our Compliance Manager, Amy Powell, takes a look at…
- Agencies
- ASA ruling
- Cap code
- Promotions
- Rulings
August’s ASA Rulings Recap
Our Compliance Manager, Amy Powell, takes a look at Advertising Standards Authority’s latest rulings, and the impact they have on…
- Agencies
- ASA ruling
- Cap code
- Promotions
- Rulings
Are underage winners a problem for marketers?
A teenager who won £1.9m on the lotto says that it was a ‘curse’ and that under 18s should be…
- Cap code
- Consumer Protection Regulation
- gambling
- Gaming
- Legal
Transport for London bans HFSS advertising
As of February 25th, Transport for London has revised its guidelines and effectively banned any adverts that promote foods or…
- Agencies
- Brands
- Cap code
- European Promotions
- HFSS
- Legal
- Promotional Compliance
- Promotions
- Promoveritas
Do your brand health claims need a sense check?
Major brands have been in the spotlight recently for making untrue claims and misleading the public. Making sure your advertisement…
- Agencies
- Brands
- Cap code
- Contact Us
- Fake ads
- Heath Claims
- Prize Promotions
- Promotional Compliance
- Promotions
- Promoveritas
Boohoo break advertising rules with ‘fake sales’
Popular online retailer Boohoo fell foul of advertising watchdog, the ASA, once again by misleading their consumers over the Black…
- Agencies
- ASA ruling
- Brands
- Cap code
- Competitions
- Contact Us
- Fake ads
- Prize Promotions
- Promotional Compliance
- Promotions
- Social Media Promotions