Cap code

9th October 2017

Are your promotions disability friendly?

A recent ruling by the ASA highlights the important issue of disability discrimination and rights, something marketers neglect to consider.
30th April 2017

CAP have given guidance on what they actually cover

CAP published an overhaul of their guidance on how far the CAP Code extends to give brands and agencies a clearer understanding of its scope.
26th April 2017

Celebrities warned again over #ad posts

The US Federal Trade Commission has written to ninety celebrity 'Influencers' warning them not to use their fame and extensive social media followings to promote brands without indicating that it is a paid for or sponsored post – usually via the #ad or #spon(sored) hashtags
16th March 2017

The CAP Code

The British Code of Advertising, Sales Promotion and Direct Marketing Practice (The […]