Category: Competitions - PromoVeritas

Ed Cleaver November 26, 2020

Why run an Instagram Promotion?

With its unique reach, Instagram has become the perfect platform for brands to run promotions on and increase awareness of their products…

Competitions
Influencer marketing
Instagram
Social Media Promotions

Ed Cleaver November 17, 2020

Running Promotions in Poland

This brief, but informative guide to running promotions in Poland will highlight the many complex legal features currently in force…

Competitions
European Promotions
GDPR
Gift with purchase
Global
Instant Wins
Prize draws
Promotions Abroad

Abi Roman August 10, 2020

BBC reports: ‘I won a holiday but it turned out to be a scam’

This week the BBC investigated consumers being tricked by fake online promotions and came to PromoVeritas for expert advice. “Criminals…

Competitions
Fake ads
In the Press
Social Media Promotions

Abi Roman July 16, 2020

Why seasonal campaigns are good for your brand

Are your campaigns in the doldrums? Is your marketing plan in disarray? Danielle Raperport, Account Director, explores why seasonal promotions…

Competitions
Instant Wins
Prize draws
Prize Promotions
Promotions
Social Media Promotions

Abi Roman July 16, 2020

Discover how to run Sensational Seasonal promotions at our free webinar on 22nd July 2020!

Great seasonal promotions grab the attention of customers and boost sales and engagement. Learn all about them at our next…

Agencies
Brands
Competitions
Instant Wins
Prize draws
Prize Promotions
Promotional Compliance
Promotions
Social Media Promotions

Abi Roman June 25, 2020

The Daily Mail delve into PromoVeritas and the world of promotional security

Credit: This is Money The Daily Mail’s This Is Money team interviewed our CEO Jeremy Stern wanting to find out…

Competitions
Fake ads
In the Press
Social Media Promotions

PromoVeritas June 22, 2020

TikTok and promotions. Are they worth the hype?

TikTok has become the fastest growing app on the planet with over 2 billion downloads since its launch in 2016.…

Brands
Competitions
Coronavirus
Digital advertising
Promotional Compliance
Promotions
Social Media Promotions
Tiktok

Abi Roman June 14, 2020

State of the Nation Survey: What do we want to win during lockdown?

We recently conducted a survey for the Daily Mail to find out what the nation is up to doing during…

Brands
Competitions
Coronavirus
Digital advertising
Instagram
Instant Wins
Legal
Promotional Compliance
Promotions
research
Social Media Promotions
Tiktok

Abi Roman June 14, 2020

Discover the Rules for Social Media Promotions at a Free Webinar on 30th June 2020

Almost half the UK’s consumers are using social media more since lockdown began. Facebook, Instagram, Snapchat, YouTube and Twitter are…

Agencies
ASA ruling
Brands
Cap code
Competitions
Digital advertising
Fake ads
Influencer marketing
Legal
Prize draws
Prize Promotions
Promotional Compliance
Promotions
Social Media Promotions

Abi Roman May 26, 2020

PromoVeritas oversee Heart’s Make Me A Millionaire

Heart, the UK’s biggest commercial radio brand, gave away £1 million pounds to one lucky listener this May, as part…

Brands
Broadcast Verification
Broadcast Voting
Broadcasters
Cap code
Competitions
Coronavirus
Prize draws
Prize Promotions
Promotions
Winner communications

Abi Roman May 6, 2020

Lord Sugar’s tweet banned. Time for a recap on Influencer Marketing rules?

This week Lord Alan Sugar was in the press following an ASA adjudication that was upheld against his tweet for…

Agencies
ASA ruling
Brands
Competitions
Controlled Product Placement
Coronavirus
Fake ads
Global
Influencer marketing
Instagram
Prize draws
Prize Promotions
Promotions
Social Media Promotions

Abi Roman April 28, 2020

What are the rules for brands giving away prizes in return for charity donations?

As the UK continues to operate under lockdown, more and more brands are asking ‘what can we do to help?’.…

Agencies
Brands
Charity
Competitions
Coronavirus
Global
Prize draws
Prize Promotions
Promotions

Abi Roman March 5, 2020

ASA Rulings Recap February 2020

This month our Compliance Manager Amy Powell takes a look at Ryanair making unfounded environmental claims, a points-based promotion that…

ASA ruling
Cap code
Competitions
European Promotions
Influencer marketing
Legal
Legal ruling
Promotions
Social Media Promotions

PromoVeritas February 6, 2020

How to run a promotion on Instagram

Instagram turns 10 this year, and with around one billion users it is still one of the most influential social…

ASA ruling
Cap code
Competitions
European Promotions
Influencer marketing
Instagram
Promotions
Social Media Promotions
User Generated Content

Abi Roman February 3, 2020

ASA Rulings Recap January 2020

This month our Compliance Manager Amy Powell takes a look at prize promotions that have fallen foul of section 8…

ASA ruling
Cap code
Competitions
European Promotions
Influencer marketing
Legal
Legal ruling
Promotions
Social Media Promotions

Abi Roman January 7, 2020

December ASA Rulings Recap

This month Amy Powell, our Compliance Manager, looks at a huge hit to vaping companies and restrictions to their advertising…

ASA ruling
Cap code
Competitions
HFSS
Legal
Legal ruling
Promotions
Social Media Promotions

Abi Roman July 23, 2019

Winner selection done the right way!

Prize draws may be the easiest promotions to administer and run but they still require great care and attention in…

Agencies
Brands
Competitions
Fake ads
Heath Claims
HFSS
Influencer marketing
Legal
Promotions
Social Media Promotions

Abi Roman July 2, 2019

Influencer Marketing: Are you Running it Right?

Influencer Marketing has hit the headlines again for all the wrong reasons. Errant instagrammers such as Mrs Hinch show that…

Agencies
Brands
Competitions
Fake ads
Heath Claims
HFSS
Influencer marketing
Legal
Promotions
Social Media Promotions

Abi Roman May 21, 2019

User Generated Content – The Positive and Negatives for Brands

We as marketers are all aware that UGC is absolutely everywhere and whether we like it or not, brands can…

Agencies
Artificial Intelligence
Brands
Competitions
Judging
Legal
Live Streaming
Promotions
Social Media Promotions
Uncategorised
User Generated Content

Abi Roman January 14, 2019

ASA cracks down on ignorant influencers. Are you up to date with the latest rules?

The ASA has warned between 200 and 300 social media influencers over the past 12 months that they were breaking…

Agencies
Brands
Competitions
Contact Us
Digital advertising
Fake ads
Influencer marketing
Instagram
Marketing Contracts
Prize Promotions
Promoveritas
Social Media Promotions
Twitter

Abi Roman December 11, 2018

Instagram promotions are changing

Due to stricter data privacy rules Instagram has launched a new hashtag search API which will change the way you…

Agencies
Brands
Competitions
Contact Us
Digital advertising
Fake ads
Instagram
Prize Promotions
Promoveritas
Social Media Promotions
Twitter

Abi Roman December 6, 2018

Boohoo break advertising rules with ‘fake sales’

Popular online retailer Boohoo fell foul of advertising watchdog, the ASA, once again by misleading their consumers over the Black…

Agencies
ASA ruling
Brands
Cap code
Competitions
Contact Us
Fake ads
Prize Promotions
Promotional Compliance
Promotions
Social Media Promotions

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