5th June 2017
A survey has revealed that a third of marketing and advertising companies are at risk of being wiped out by the huge fines and risks associated with the forthcoming GDPR legislation.
8th May 2017
The biggest shakeup for marketers, clients and agencies is now just 12 months away when the EU General Data Protection Regulation (GDPR) comes into force across the whole of the European Union from the 25 May 2018.
23rd February 2017
Recently the Direct Marketing Association revealed that a quarter of UK businesses will not be ready to meet the May 2018 deadline for changes to the way they gather, store and use data, as required by the GDPR (General Data Protection Regulation). Most of the worst delayers were branded goods makers.