The biggest shakeup for marketers, clients and agencies is now just 12 months away when the EU General Data Protection Regulation (GDPR) comes into force across the whole of the European Union from the 25 May 2018.
Recently the Direct Marketing Association revealed that a quarter of UK businesses will not be ready to meet the May 2018 deadline for changes to the way they gather, store and use data, as required by the GDPR (General Data Protection Regulation). Most of the worst delayers were branded goods makers.
Running USA prize promotions may not always plain sailing because different states have different laws. PromoVeritas have worked on many American promotions and are experts on all the issues and different requirements for running promotions in the USA.
The running of ‘Promotions’ are taking off across the world not just in the UK. Brands and agencies are running more global prize draws, competitions and instant wins than ever before. We have looked at how to run promotions in Italy but it is important to be aware that they can be costly and you must follow all legal requirements of which can be very complicated.