The current top 50 Instagram hashtags are;
These should give you an idea of what people like posting about on social media and ideas for promotions. Use them for inspiration combined with promotional hashtags such as #promotion, #competition #contest #winitwednesday or #win and following Instagram’s new update, an @mention to ensure all entries are pulled into your feed.
However, you must remember the top hashtag tips:
Be original – Check that your hashtag isn’t already taken or being used for other reasons. Gilette’s #GoddessLegs promotion linked their product to more questionable content.
Be clear – Does your hashtag make sense and can it be read in more ways than one? The hashtag for the Black Hat eBook #blackhatebook looks very different when the spaces are removed. And the internet will never forget the disastrous hashtag for Susan Boyles album party #susanalbumparty
Have spirit – Sum up the essence of your promotion simply to make a memorable hashtag #PringlesPartyTour #ShowUsYourOats and #AutoTraderGoals #are some good examples
Plan properly – make sure you have set up your promotion properly before you launch your promotion to ensure that all the entries are being captured and you are following the rules.
Instagram allows promotions to be run on their platform, however again ‘spammy’ behaviour is not permitted. You must not inaccurately tag content, or encourage users to inaccurately tag content. For example, asking someone to tag themselves or a friend in a brand’s photo in which they do not appear is not permitted and will put your account at risk. However, the use of hashtags is allowed (and necessary), and can create country/worldwide trends.
If you need help and advice with planning or implementing an Instagram or social media campaign contact us!