The Daily Mail delve into PromoVeritas and the world of promotional security

Abi Roman
Credit: This is Money

The Daily Mail’s This Is Money team interviewed our CEO Jeremy Stern wanting to find out more about the work we do hiding Cadbury Creme Eggs, handing out thousands of pounds worth of prizes and keeping some of the world’s favourite promotions safe from risk.

During a Zoom interview Jeremy explained how PromoVeritas are the power behind promotions, bringing compliance to the crazy ideas that marketers dream up.

“On Channel 4 they called me a cross between Willy Wonka and the Easter Bunny’, he says.” ‘Part of our job is we try to help marketeers who tend not to know an awful lot about price promotions. 

‘If you’re in marketing the big exciting bit is the advertising, it’s creating amazing adverts, the promotions are often the bolt-on which they leave to the junior member of the team to sort out…”

Read the news item in full here.

 For help and advice running all types of promotions contact PromoVeritas at info@promoveritas.com.