PromoVeritas and The Drum launch a brand new “Most Effective Promotion” Category at the 2022 Drum Marketing Awards.

2022 marks our 20^th year running some of the world’s most inventive and inspired promotions so we think it’s the perfect time to shine a spotlight on to the world of promotional activations and the pivotal role they play in effective marketing campaigns. This is why we’ve partnered with The Drum to launch a totally new category in their prestigious Marketing Awards!

In more recent times digital and social campaigns have been the focus for most marketers but prize draws, contests, giveaways and instant wins have always been a major contributor to the overall marketing mix with their ability to drive awareness, increase sales and win customer loyalty. We think that promotions are really the cherry on the top for all the best campaigns and want to give brands and agencies the chance to celebrate the fantastic work that they do in creating them and bringing joy to the public.

If you have run a piece of promotional activation with the wow factor in the past year give it the recognition it deserves by entering our brand new Drum Awards for Marketing “Most Effective Use of a Promotion” category completely free of charge! Enter your work here.