Focus on Partnerships: Bring some Hollywood Magic to your next brand promotion

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Collaborating with an eagerly anticipated film can offer brands the ideal vehicle to reach target audiences. You can leverage the power of blockbuster cinema releases and celebrities to activate compelling, 360-degree promotional and shopper marketing campaigns.

BFI research shows a growth in cinema attendances to 170.6m in 2017 and the industry has sophisticated data that can demonstrate audience preferences by age, gender, social group, region and even time of year so that you can find the ideal film for your demographic.

Data shows that in the UK cinema is popular with all age groups, not just the main 18-30 demographic and meanwhile the number of cinemas in the UK is around 800, with an average of 5.3 screens each – and this number is growing – which means that more and more people are visiting the cinema despite the popularity of streaming sites such as Netflix.

Film based promotions can genuinely engage with almost anyone and aligning your product with next year’s big hit can increase sales and gain new customers.



PromoVeritas have 16 years expertise of running film promotions for major brands on-pack, in-store and online and can help you with legal advice, partnership contracts, T&Cs, microsites, social media, independent winner selection, prize management and just about any aspect of promotional compliance. To find out more email or call +44 (0) 203 325 6000.

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