Focus on Partnerships: Bring some Hollywood Magic to your brand

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Collaborating with an eagerly anticipated film can offer brands the ideal vehicle to reach target audiences. You can leverage the power of blockbuster cinema releases and celebrities to activate compelling, 360-degree promotional and shopper marketing campaigns.

BFI research shows a growth in cinema attendances to 170.6m in 2017 and the industry has sophisticated data that can demonstrate audience preferences by age, gender, social group, region and even time of year so that you can find the ideal film for your demographic.

Film based promotions can genuinely engage with almost anyone and aligning your product with next year’s big hit can increase sales and gain new customers. But like anything, there is a skill to it; pick the wrong film and your promotion could be a turkey.

If you’d like to learn even more about partnering opportunities with films for Q4 2018 and 2019 and how they can help to achieve your marketing objectives, why not give our friends at Brand Culture a call. Retained by Universal Pictures UK & EMEA, they are currently on the look-out for brand partners for a number of exciting new film properties. Here are some upcoming films that might be a great partnership opportunity for your brand;

How to Train Your Dragon: The Hidden World (Feb ’19) Final movie in the critically-acclaimed and award-winning franchise.

The Voyage of Dr Doolittle (April ’19) Robert Downey Jnr’s epic live action retelling, with CG animals and unprecedented voice-cast.

The Secret Life of Pets 2 (May ’19) The sequel to the biggest original animation of all time.

   

And don’t forget that PromoVeritas have 16 years expertise of running film promotions for major brands on-pack, in-store and online and can help you with legal advice, partnership contracts, T&Cs, microsites, social media, independent winner selection, prize management and just about any aspect of promotional compliance. To find out more email info@promoveritas.com or call +44 (0) 203 325 6000.

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