Focus on Partnerships: Bring some Hollywood Magic to your next brand promotion

Collaborating with an eagerly anticipated film can offer brands the ideal vehicle to reach target audiences. You can leverage the power of blockbuster cinema releases and celebrities to activate compelling, 360-degree promotional and shopper marketing campaigns.

The British Film Industry research shows a growth in cinema attendances to 170.6 million in 2017 and the industry has sophisticated data that can demonstrate audience preferences by age, gender, social group, region and even time of year so that you can find the ideal film for your demographic.

Data shows that in the UK, cinema is popular with all age groups, not just the main 18-30 demographic and meanwhile the number of cinemas in the UK is around 800, with an average of 5.3 screens in each – and this number is growing – which means that more and more people are visiting the cinema despite the popularity of streaming sites such as Netflix.

Film based promotions can genuinely engage with almost anyone and align your product with an upcoming big hit, which can certainly increase sales and gain new customers. So why not partner with a 2019 film of your choice and take a different angle on promotional marketing for this year.

Exciting 2019 film releases…

  • Aladdin (May 2019)
  • Toy Story 4 (June 2019)
  • The Lion King (July 2019)
  • Frozen 2 (November 2019)


PromoVeritas have 16 years expertise of running film promotions for major brands on-pack, in-store and online and can help you with legal advice, partnership contracts, T&Cs, microsites, social media, independent winner selection, prize management and just about any aspect of promotional compliance. To find out more email or call +44 (0) 203 325 6000.