How your agency can get the guts to go for glory now.
This August we are offering half-hour free consultancy for agencies to come and sense-check their ideas or simply have a chat about promotions that might be brewing. Contact our team here or email email@example.com.
We all know that marketing agencies – traditional, digital, or integrated – provide brands with a level of expertise and creativity that simply cannot be achieved in-house. Beyond this most agencies tend to overdeliver and offer solutions out of their remit to build strong relationships or more consistent campaigns. But a brand would never ask an agency to file their end of year tax return or fire a badly performing colleague, so why would your agency veer into legal territory without the proper expertise?
What legal territory you may ask? Any time you run a prize promotion, use a set of Terms & Conditions, or even make a bold claim in your comms there needs to be a degree of legal marketing expertise to back it up. The Advertising Standards Authority’s weekly rulings are testament to the number of brands who botch it (over 20,000 ads were amended or withdrawn last year) and a big dent in their reputations. Many of these would have been run via an agency without a thought for the rules or the risks.
And in today’s climate there are also a growing number of brands who are risk adverse and who steer clear of certain campaigns in case there are problems further down the line or even afield. Brands who want to run the same campaign overseas but do not really understand the different laws might simply avoid the chance to capture new markets out of fear of the unknown.
Our Legal Team is your Legal Team.
The solution for agencies wishing to create campaigns that are daring, inventive or just a bit complicated, no matter where in the world, is to use a legal team like ours to do all the legwork. Brands will have their own legal teams, as might your agency too, but their expertise is more commercially focused, and they will not have the up to date understanding of marketing and promotional compliance that our lawyers do.
Our legal team is also supported by a network of marketing law experts all around the world who keep us up to date with changes to local legislation and help us carry out the administrative side of running promotions overseas – handling registrations, paying taxes, and ensuring data protection regulation is compliant.
Using PromoVeritas is a cost-effective and time-efficient way of navigating the minefield that can be promotional law without going to costly lawyers. Our comprehensive Legal Reviews provide straightforward and valuable advice on the risks for promotions, as well as workable solutions for your brand.
In addition to our legal team, we can offer your agency the benefits of our wildly talented digital and operations teams who live, breathe and dream about running prize promotions compliantly. From APIs to microsites to winner comms to prize fulfilment, and much more, our experts will save your team time and money doing what they know best. We work with many group and independent agencies, from Iris to Initials, Mediacom to Mischief and more. To give you an idea of how useful we are here’s a snapshot of what Engine Group think of us.