Influencer Marketing and The Rules: Register for our exclusive webinar on 21st April.
Join a free webinar with PromoVeritas, the Competition & Markets Authority – the government department that sets the rules – and Talent & Brands, a celebrity endorsement agency to learn how to keep your social media posts, ads and promotions out of trouble and get the best out of your influencer campaigns.
Parliament recently launched an inquiry into the power of influencers and the regulation of them, whilst the Advertising Standards Authority published a report that revealed 65% of influencer ads were not sufficiently labelled.
As brands increasingly turn to influencers to promote their products and services, the rules set by the CMA and the CAP Code are often forgotten or ignored at their peril.
Whether you work for a brand, an agency or are an influencer this lively 60 minute session will equip you with all you need to know to help you ‘run it right’ and includes a Q&A panel with our speakers and legal experts.
Details
Date: Wednesday 21st April 2021
Time: 10-11am UK
Free: by invitation to Zoom
Info: abi.roman@promoveritas.com
Speakers
Jason Freeman, Legal Director, Competition & Markets Authority
the Government Department who oversee Consumer Protection Regulations, including influencer marketing.
Raf McDonnell, Founder, Talent & Brands
An agency specialising in celebrity brand endorsements, Raf will discuss some of the challenges of getting brands and social media celebrities or influencers to work together.
Amy Powell, Compliance Manager, PromoVeritas
An integral part of our Legal Team, Amy works closely with our Head of Legal and qualified lawyers to advise our clients about all aspects of their influencer campaigns from contracts to approving post copy.