In an open letter published for his World Wide Web Foundation he said “…while the web has created opportunity, given marginalised groups a voice, and made our daily lives easier, it has also created opportunity for scammers, given a voice to those who spread hatred, and made all kinds of crime easier to commit. Against the backdrop of news stories about how the web is misused, it’s understandable that many people feel afraid and unsure if the web is really a force for good”.
Heavy words. But apart from signing up to Berners-Lee’s Contract for the Web, how can marketers ensure that they are helping make the internet a safer place? PromoVeritas think that a good place to start is by ensuring your campaigns are always compliant and fair.
PromoVeritas ensures that all the promotions we run around the world are compliant and safe to enter. The internet has come a long way in 30 years, and it can be hard to keep up with all the rules and guidelines in such a fast changing environment. To find out the very latest join us at our next complimentary Breakfast Briefing all about Social Media and Influencer Marketing where we will be joined by the Competitions and Markets Authority who will present their latest guidelines on social media endorsements. To sign up to the Breakfast which will be held in April, or to find out more about how we can help you make your next social media campaign both compliant and compelling contact email@example.com or call 0203 325 6000.