PromoVeritas are the proud and exclusive sponsor of the London Advertising Softball League!
The league started out in 1984 with just 6 teams and has now grown to become the largest advertising and media league in the world comprising of 64 teams from some of the best and brightest brands and agencies in London. With over 1,500 players it is also the largest group activity in the advertising industry.
The 64 teams play regular games in Regents Park from May to August in 5 divisions ranked according to ability. Many players who play in the UK’s top weekend teams, and the national squad, started out as LASL players. Each year a LASL team competes in a large tournament in America. This is The Players Tournament and is where British ‘Rookie’ players fight it out with their rivals in the American advertising industry.
For the 2018 season PromoVeritas helped to send the ‘Allstar Rookie’ team to the Advertising World Series, and we are to be found at regular games and tournaments cheering on LASL teams. dishing out regular refreshments and freebies as well as running a great weekly prize draw.