They bridge the gap between big ideas and what is legitimate, and help brands and agencies to conceive promotions that are achievable and free from risk – without the cost and time constraints of a big law firm.Aside from a deep understanding of the law, our Legal Team and their network of global partners, can assist with the practical side of running promotions; from registering with officials to paying government taxes to overseeing translations in countless languages.
Philip Circus – Legal Consultant
Debbie Grant – Legal Manager
Nathaniel Perera – Legal Executive
Tallulah Grace – Legal Executive
May Masood – Paralegal
Beverley Saha – Legal Consultant
Sense Checks: We do the thinking for the client, e.g. an 18+ promotion where the prize is a trip to the States makes us immediately point out that a lot of hotels have a 21+ check in age and they either need written confirmation from the hotel or we need to amend the Terms. Or if a promoter wants to market around the Mexican Day of the Dead festival we’ll consider whether it’s verging on cultural appropriation.
Social Media: We take care of the simple things like checking hashtags before use, we know what can or can’t be done, and we can help scope a promotion as a young team of social media users. e.g. we know there’s no point running certain promotions on Twitter because engagement will only be good on Facebook, or vice versa. Plus we are up to speed on all the latest social media developments such as IG TV.
Judging Criteria for Comps: We ask the client what kind of entries they want to receive/win and then develop judging criteria for them to ensure they actually get from their promotion what they want, using our experience and knowledge
Marketing Comns, adverts and promotional materials: All broadcast ads have to be checked by Clearcast and we can review material first to ensure compliance and also avoid ASA Rulings.
Global Promotions: We suggest alternatives when ideas aren’t possible due to laws, and we handle all the administration and registrations.