Mondelez Cadbury 30% Less Sugar Bar Case Study


Mondelez ran a prize draw on Facebook and Twitter to promote their new 30% less sugar Cadbury bar. Entrants were invited to watch the video on the social channel and screenshot when they paused on the piece of chocolate. They then had to post their photo within the comment section of the promotional post. All valid entries were entered into a prize draw to win one of 100 Cadbury Dairy Milk 30% less sugar bars. The promotion was open to UK residents only. Winners of the promotion are set to receive their 30% less sugar bars at the beginning of 2019!

 What we did

  • Account Management
  • Project Management
  • Winner Selection
  • Prize Fulfilment

 PromoVeritas Touch

With the combined expertise of both the accounts and project team, PromoVeritas were able to complete winner selection compliantly and plan the issuing of prizes for next year.