UK Government publish HFSS guidance
Despite hopes that HFSS legislation might be delayed, the Government is forging ahead with its restrictions by publishing further guidance…
- HFSS
- Uncategorised
PromoVeritas Webinars: HFSS Advertising Update
In October new laws come into effect across the UK on the marketing of HFSS foods and drinks (high fat,…
- ASA ruling
- Brands
- Cap code
- Competition and Markets Authority
- HFSS
- In the Press
- Legal
U-turn on Swedish ban for prize draws linked to purchase.
Prize draws, also known as games of chance, linked to purchase have traditionally been outlawed in Sweden but regulators now…
- Overseas Promotions
- Promotional Compliance
- Promotions
- Promotions Abroad
‘Try Me Free’ at your peril: Are Free Trial marketing tactics a thing of the past?
One of the most popular marketing techniques for tempting consumers to buy a new or less well-known brand is “Try…
- ASA ruling
- Cap code
- Free Trial
- Money Back Guarantees
- shopper marketing
ASA Rulings – April 2022
This month, the ASA Rulings revolved around misleading claims, whether they related to pricing, savings or effectiveness of treatments. Emily…
- ASA Report
- ASA ruling
Top Tips for Running Promotions in Qatar
With the FIFA World Cup 2022 being held in Qatar, are you planning to run a promotion there and do…
- Competitions
- In the Press
- Insight
- Instant Wins
- Legal
- On Pack Promotions
- Overseas Promotions
- Prize draws
- Prize Promotions
- Promotional Compliance
- Promotions Abroad
- Social Media Promotions
- Sport
- Uncategorised
The Top 3 Worst Influencer Promotions
This week Geordie Shore’s Charlotte Crosby joined the Advertising Standards Authority’s infamous ‘named and shamed’ list after repeatedly failing to…
- ASA Report
- ASA ruling
- Brands
- Cap code
- Influencer marketing
- Training
- Uncategorised
ASA Rulings – March 2022
This month, the ASA upheld two rulings on sexually explicit ads by Boohoo.com and Box Menswear Ltd. Boohoo.com: The Advert:…
- ASA Report
- ASA ruling
Top 5 tips for running contests and giveaways on social media!
Planning on running a prize draw or competition on social media? Read our top tips before you land your brand…
- Agencies
- Promotions
- Promoveritas
- Social Media Promotions