ASA issue latest guidance in relation to body image concerns
At the beginning of August the ASA issued guidance in relation to body image concerns. They reiterated that all marketing…
- ASA Report
- Body image
- Influencer marketing
- Uncategorised
Running prize promotions in the USA
Many brands reap the benefits of running promotions in the USA, increase their brand awareness, increase their sales and increase…
- Legal
- Overseas Promotions
- Prize Promotions
- Promotions Abroad
ASA uphold first complaint against Arsenal FC for misleading fans with Crypto-promotions
The Advertising Standards Authority has upheld their first ruling against Arsenal Football Club Plc for being irresponsible and misleading the…
- Uncategorised
Why Random Number Generators do NOT make you Compliant
Marketers are not always aware of how complicated laws and regulations around running promotions can be. All too often we…
- Cap code
- Prize draws
- Promotional Compliance
- Promotions
How your agency can get the guts to go for glory now.
This August we are offering half-hour free consultancy for agencies to come and sense-check their ideas or simply have a…
- Agencies
The CMA have set their Sight on Reviewing Green Claims of Fashion Retailers
Following the introduction of the Green Claims Code at the end of 2021 and the promise by the CMA to…
- Green Claims
- Sustainability
PromoVeritas Webinars: The Secret to Effective Loyalty Programmes
Recently both Burger King and McDonalds have launched loyalty schemes in the UK and KFC have announced significant changes to…
- Agencies
- Brands
Marketing to children: Latest Advertising Standards Authority guidance
In June the Advertising Standards Authority issued guidance on enhanced disclosures in children’s marketing, to ensure that children are aware…
- Cap code
- Children
Why the Tesco coupon swindle could have been avoided.
Last week a viral trend saw TikTokers taking advantage of what they call the ‘Tesco Method’ to grab hundreds of…
- Uncategorised