5 lessons marketers need to know about eye tracking technology.
Eye tracking technology offers deep insight when it comes to packaging design, point-of-sale materials and promotional concepts and it can…
- PromoCheck
- Uncategorised
HFSS advertising and regulations update July 2021
Last month the UK Government announced that in 2022/2023 it will introduce further rules for advertising certain products that are…
- HFSS
Irish advertising regulator introduces even stricter HFSS rules.
The Advertising Standards Authority for Ireland (ASAI) has announced new rules relating to the advertising of HFSS products which will…
- HFSS
- Legal
- Promotional Compliance
Brewdog: The Daily Mail’s Money section asks PromoVeritas where their “Solid Gold Can” prize promotion went wrong?
This week Brewdog’s gold can promotion blew up in the press when a winner complained that his prize was not…
- Alcohol
- In the Press
- On Pack Promotions
Some post-Brexit positivity: EU grants the UK data protection adequacy decision.
With the June 30th deadline only days away, it was announced yesterday that the UK had been granted an ‘adequacy’…
- Brexit
- Cross border promotions
- Data Security
- Promotional Compliance
- Promotions Abroad
Can influencer marketing damage your brand?
The growth of influencer campaigns has been one of the most exciting marketing developments in the past decade but with…
- Influencer marketing
The rules for running promotions in Ireland are changing.
With effect from 1 December 2020, all lotteries operating in Ireland became subject to a new set of rules, governed…
- European Promotions
- Overseas Promotions
- Promotions Abroad
ASA’s new influencer guidelines, including ‘Wall of Shame’
The Advertising Standards Authority have recently launched a dedicated web page to highlight problem influencers who continuously flout the rules…
- ASA ruling
- Influencer marketing
- Social Media Promotions
ASA Rulings Recap June 2021
In April, May and June the ASA focused on a range of topical issues and complaints, in this brief review…
- ASA ruling
- Cap code
- Competition and Markets Authority
- Consumer Protection Regulation
- Digital advertising
- In the Press
- Influencer marketing
- Legal
- Promotional Compliance