Skip to content
PromoVeritas
PromoVeritas
Contact Us
PromoVeritas
  • Home
  • About Us
  • What We Do and Why
  • Our Work
  • News
  • Join the Team
  • Contact

Latest alcohol report signals that UK drinking culture is under control

Abi Roman May 11, 2021

Today Portman, the group who regulate the UK’s alcohol industry, published the findings of their YouGov report on alcohol consumption during the pandemic and hospitality reopening. And despite predictions that drinking would spiral during lockdown the report found that drinkers had stuck to moderation over the past year and are planning a careful return to pubs.

At the beginning of April YouGov polled more than 2,300 UK adults and found that overall alcohol consumption and sales have decreased. This is in line with other 33 other national studies and government polls that suggest the crisis did not have a negative effect on drinking rates.

YouGov / Portman Group survey 11.05.2021

Crucially, the report found that;

  • 78% of UK adults either do not drink or drink within the CMO guidelines – echoing the results consistently seen in official Government data.
  • 73% of UK drinkers say they drank either the same or less since the beginning of the pandemic compared to previous years
  • Close to a third (32%) of UK drinkers said they have cut down
YouGov / Portman Group survey 11.05.2021

It is interesting to note that 69% of those polled believe that the UK population’s drinking had increased over the past year, only 6% were correct in stating that we drank less.

Back to the pubs

The results showed an orderly return to hospitality, with only 50% intending to visit pubs and bars at the same frequency as before, whilst 14% intend to visit more and 22% visiting less. However the report showed that pubgoers are most looking forward to being able to socialise with friends and family again (68%) and regaining a sense of normality (57%).

It was also found that 33% of 18-24 year olds were planning to visit the pub less whilst older adults were likely to visit less or not at all.

The findings also raise concerns about the increased alcohol consumption of the small minority of those who were already drinking heavily before the pandemic. The isolation and uncertainty caused by the lockdown has clearly contributed toward this which is why alcohol marketers need to be more responsible than ever before with their campaigns.

We will be running an Alcohol & Marketing Webinar on Wednesday 19th May to cover off all of the rules and best practice for drinks campaigns and promotions, including those for no and low-alcohol ones. Sign-up here or contact us to find out how PromoVeritas can help you ensure your next alcohol campaign is run right.

« Birds of a feather FLoC together? What does FloC mean for advertisers? Off with their heads! Royal Jubilee 2022 and the rules for marketers. »

Call us on 0203 325 6000 to find out how we can help your promotion

+44 (0)203 325 6000
info@promoveritas.com
  • Home
  • About Us
  • What We Do and Why
  • Our Work
  • News
  • Join the Team
  • Contact
Proud members of ISO-27001 Accredited Proud members of
Run it Right.
© 2023 PromoVeritas
Privacy Policy Terms of Service Website Terms & Conditions Cookies Policy
We use cookies on our website. All the cookies we use can be viewed using the Cookie Settings button. By clicking “ACCEPT” you consent to the use of all cookies. You cannot disable our essential cookies.
Do not sell my personal information.
Read More
ACCEPTCookie settings
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Essential
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

CookieTypeDurationDescription
cookielawinfo-checkbox-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
viewed_cookie_policy011 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Non Essential

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

CookieTypeDurationDescription
_ga01 yearThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gat_UA-15728851-301 minuteThis is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gid01 dayThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
bcookie01 yearThis cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
bscookie11 year
csrftoken011 monthsThis cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks
GPS030 minutesThis cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
IDE11 yearUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
ig_did11 year
ig_nrcb01 year
lang0This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
li_sugr02 months
lidc01 dayThis cookie is set by LinkedIn and used for routing.
lissc01 year
mid01 yearThe cookie is set by Instagram. The cookie is used to distinguish users and to show relevant content, for better user experience and security.
test_cookie011 months
u02 months
UserMatchHistory01 month
VISITOR_INFO1_LIVE15 monthsThis cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
YSC1This cookies is set by Youtube and is used to track the views of embedded videos.
Save & Accept