The fast, low cost and easy way to evaluate promotional packaging and point of sale. Know you’re on the right track without using complicated and costly eye tracking or expensive market research.
- Cost effective promotional concept research
- Quick, easy, results based analysis
- Discover what your customers prefer – in advance
- Suitable for all types of products or services
- Being web based, PromoCheck is available rapidly and globally
PromoCheck correlates the interaction between the eye, the finger on the mouse and the focus point of the brain in order to provide vital comparative diagnostic feedback on:
- Promotional concepts
- Point of Sale material
- Packaging and pack flashes
- Shelving and layouts
PromoCheck identifies ‘hot spots’; where the consumer attention is drawn to, for how long and in which order. When overlaid with hundreds of previous of examples we can deliver Impact Scores, Intention Scores and a ranking of design options.
The Science
- Validated at 90%+ against full eye tracking
- Intensity and order of viewing matched to purchase intent
- No disruptive technology
- Any types of audience can be researched
- Online dashboard for real time results
