The promotion that has gripped the nation!

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We are proud to have been involved in this year’s most egg-ceptional promotion!

Credit: Elvis Communications

The search for white Cadbury Creme Eggs has gone viral and captivated the public. Over 300 white chocolate Creme Eggs have been hidden around the UK and Ireland each containing a reward for £100, £200, £1000 and in one case, £2000.

Since its launch the campaign has sparked the interest of the national and local press, publicists and bloggers, and Twitter and Instagram feeds are filled with shots of celebrities who have managed to get their hands on a sample of the elusive white eggs. The first lucky winner scored multiple interviews and valuable coverage for the Cadbury brand and the promotional post on the Creme Egg Facebook page has received 30,000 likes and over 53,000 comments – a huge increase on the interaction the page usually receives. Giving away something that money can’t buy can be the most desirable prize of all.











The White Chocolate Creme Egg promotion shows that a mixture of exclusivity and innovation creates campaigns that are irresistible to the public and a dream for PR. For support and advice on shaping and implementing successful promotions contact PromoVeritas on +44 (203) 325 6000 or email

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