PromoVeritas is delighted to announce that it has joined the DMA , committing itself to the principles of responsible marketing. The DMA is the UK’s leading trade association for one-to-one marketers, offering its members access to exclusive research, legal advice and industry intelligence.
The DMA has over 1,000 members from brands, agencies and suppliers, allowing marketers to connect and share their industry knowledge. Since its merger with the Institute of Direct and Digital Marketing (IDM) in 2015, the DMA Group is now able to offer a range of marketing training in addition to the DMA’s webinars, seminars and events. Membership offers PromoVeritas access and insight on the latest industry best-practice guidelines, consumer and business infographics, and data to direct them to strategic decision making.
Managing Director, Jeremy Stern, commented: “Membership of the DMA really is a badge of accreditation, so we are proud to be part of the community. The whole team at PromoVeritashas the opportunity to benefit from the insight, knowledge and support the DMA has to offer. We also look forward to working as part of the DMA to ensure a sustainable future for our industry, based on the principles of the DMA Code and putting the customer at the heart of everything we do.”