PromoVeritas Webinars: HFSS Advertising Update
In October new laws come into effect across the UK on the marketing of HFSS foods and drinks (high fat, salt, and sugar). Research shows that 42% of businesses are unprepared for the upheaval. With the Government just releasing more guidance, HFSS brands should be shifting their retail and media strategies, reformulating their products, and implementing defensive promotional plans before time runs out!
Join us for this free and concise webinar where the PromoVeritas Head of Legal will explain the new legislation and the challenges it brings. Rob Newman, the Director of Public Policy at ISBA will discuss the restrictions on broadcast and online media that are due to begin in 2023, whilst Bryan Roberts, a retail and shopper expert, will provide actionable insights instore for HFSS brands and retailers.
Bring yourself up to speed on the latest HFSS legislation news, what it means and how to act upon it in just 45 minutes + Q&A session.