PromoVeritas Webinars: Influencer Marketing
Join this fascinating and free webinar on the 23rd March. Join PromoVeritas together with ISBA to learn how to get the best out of your influencer campaigns, whilst keeping your social media posts, ads and promotions out of trouble.
The explosion of influencer marketing, fuelled in part by the pandemic and the rapid spread of social media, has resulted in calls for the industry to be more strictly regulated to protect the public from its multiple dangers.
The Advertising Standards Authority recently sanctioned a number of key influencers for repeatedly failing to follow the rules, and Parliament’s current influencer investigation has resulted in the Competition & Markets Authority telling MPs that they need tougher tools to deal with an “endemic market wide problem”.
ISBA is the voice of British advertisers and has created an Influencer Marketing Code of Conduct aimed at raising standards and creating smooth relations between brands, talent agencies and influencers, and delivering transparency for consumers. Ultimately this would stem the need for tougher legislation that would hit the marketing industry hard – so come along and find out how to run your influencer marketing right.