They also tend to be older and have a higher disposable income that they are prepared to spend on items that they see on Pinterest. A 2016 study showed that 55% of people on Pinterest genuinely want to shop for products, compared with just 12% of people on other social media. This makes it a great platform for running sales linked prize promotions. If that doesn’t convince you, here are some other facts that make Pinterest a great place to run a promotion:
However, until recently running promotions on Pinterest was a bit tricky. In February 2017 the rules and Pinterest’s attitude to prize promotions changed. They now recognise promotions can be a genuinely engaging way to create growth and that ‘promoted content should make the Pinterest experience better for everyone”. In a nut-shell Pinterest simply want to avoid their users being spammed by repeated images and for their experience to be an ‘authentic’ and natural one.
So, running promotions on Pinterest is now quite simple and comes down to these 3 rules:
Run properly, a Pinterest promotion can be a great way to encourage creativity or to run a voting competition. However, they can also be easy to get wrong. PromoVeritas can help you to plan and implement your promotion ensuring that you have solid terms & conditions, that all data is extracted compliantly and assist with all aspects of competition judging or winner selection. To find out more contact us at firstname.lastname@example.org or call +44 (0)203 325 6000.