Why seasonal promotions are good for your brand.

Are your campaigns in the doldrums? Is your marketing plan in disarray? Whatever the holiday, festivity or time of year, seasonal promotions create the perfect platform for brands to boost excitement, engagement and sales. What is most important is to plan ahead and plan well and remember to bring out the joy in promotions, whilst minimising any risk to the consumer.

How to run seasonal campaigns

1. Make prizes relevant – Our prize research shows that most people want to win cash, but they are also delighted with prizes that help them out – so that means holidays for summer promotions, top gifts at Christmas such as gaming consoles or food treats at Halloween.
2. The magic number – We find that promotions are best with more than one prize, but not lots and lots of different ones. Increasing the chances of winning but without confusing the entrant is the goal.
3. Surprise and delight prizes are great too! Prizes that are out of this world, that you cannot buy in stores or a dramatic sum of money will always mean success for your promotion
4. Loud and clear – During holiday seasons and big calendar dates like Mother’s Day your promotion will be vying for attention along with many others. Ensuring that your promotion is simple to understand and easy to enter will make it the most attractive and communicating this well on your packaging will help it to stand out on the shelves.
5. Timing is everything – Make sure that your promotion is timed to take advantage of excitement for the coming holiday. Running promotions early and giving away prizes in time for that event or holiday will attract people wanting to win cash or gifts for the holiday period.
6. A time for giving – Our recent survey also discovered that during lockdown the public has become accustomed to giving to one another – a promotion that allows the winner to give their prize to someone else will receive a lot of entries, and a lot of shares on social media too.

Some seasonal promotions we love:

Cadbury Ghooost Egg

For this Halloween promotion we hid special Cadbury Creme Eggs with green yolk. The lucky finders were treated to a family trip to Alton Towers’ Halloween event.

TK Maxx White Christmas

We helped TK Maxx with their instant win promotion to make Christmas dreams come true. Real snow was delivered to the lucky customers who found exclusive snow-globes online and in retail stores.

Walkers All I want for Christmas Instant Win

Walkers gave away thousands of prizes including Xbox consoles, Netflix subscriptions, Christmas socks, cash and boxes of crisps, with this on-pack promotion that ended on 31st January.

Tyrells Mother’s Day

This novel Mother’s Day Facebook competition closed with plenty of time to select the winner and send her a personalised pack of Tyrells crisps by Mothering Sunday.

To find out more about running seasonal promotions contact us here or join our Seasonal Promotions Webinar on 27th July where our experts will share more industry secrets and tips.