Stay in the spotlight for all the right reasons.

Broadcasting live is demanding enough but adding a public vote into the mix can be a recipe for disaster. Many broadcasters and prime-time television programmes have suffered from high-profile catastrophes over badly run voting or prize competitions. The consequences can be devastating in terms of public fines, corporate sponsorship, bad ratings and poor consumer confidence.

That is why PromoVeritas, with its long history or quality care, risk control and strict processes from the world of consumer promotions, also offers it services to broadcasters. Many leading Producers and broadcasters have turned to PromoVeritas for adjudication and live-vote verification on all kinds of programmes. We ensure that you operate within the relevant official regulations and check that your internal processes are correct, allowing your team to concentrate on the creative output, whilst we focus on the issue of fairness and compliance.

Our experience and understanding of systems means that we can spot discrepancies or anomalies in voting patterns. We then advise swiftly and impartially on courses of action.

The Main Rules that apply in the UK

  • Ofcom requirement for independent audit for Premium Rate Service (PRS) activity
  • Prior permission for the running of PRS (usually from the PrePaidServices Authority)
  • Checks on the communication of pricing and key conditions
  • Clear separation of PRS from editorial

Some of the ways we help broadcasters, behind the scenes:

• Oversee live voting for TV, internet and radio shows
• Pre-check questions of skill for TV competitions
• Review internal systems for security and integrity
• Audit technology partners to ensure accurate voting or entry recording
• Review or draft terms and conditions
• Conduct prize draws or competition judging

Who we work with:

• The UK’s major public service broadcaster adjudicating many shows from dancing competitions to European song contests to annual sports awards
• ITV for National Television Awards – annually since 2011
• Channel 5
• Camelot, UK National Lottery, Live streaming
• And more overseas stations
  • There was clear communication throughout the process and whenever we had to make some last minute changes they were very accommodating. They did all of that heavy lifting while ensuring at all times the prize draw was run in a compliant way I would use them again.
    Alan Grimsley, Lending
    American Express
  • We have worked with PromoVeritas for the last 2 years on a number of projects. PromoVeritas operate in a flexible, highly collaborative fashion, giving us the experienced advice we need.
    Legal Manager
  • I’ve worked with PromoVeritas for almost 6 years and regard them highly for their excellent and timely advice and how they help us overcome promotional challenges. I always recommend to my clients that they should involve PromoVeritas when running a promotion.
    Jake Exelby, Client Services Director
    Big Fish
  • PromoVeritas provide us with the knowledge and expertise we need to run a wide variety of promotions.  They are extremely professional, considered and flexible – the ideal agency to work with when you need expert advice on speed dial!
    Georgina Cusworth, Marketing Executive
    Fat Face
  • You quickly understood our business and always respond quickly and efficiently.  Pleasure to work with and highly recommended.
    Michael Talbot
    General Mills
  • In terms of the proposal, you have been brilliant and really great/easy to work with on this. You turned around the proposal extremely quickly and did so under a lot of pressure. You have always been available - especially when questions have needed to be answered quickly – and extremely approachable. We haven’t yet gone ahead with the proposed work with Mars, but I can definitely say I have the upmost confidence in these next steps we will be taking with you and that the promotion will be a success!
    Charlotte Duggan, Account Executive
    Hey Human
  • PromoVeritas built an entry website for our summer on-pack promotion and were excellent in all aspects of the project. Thank you!
    Amy Bellchambers, Brand Manager
    Higgidy Pies
  • PromoVeritas turned the project around quickly and effectively with very little notice, and were extremely helpful at informing us about places where regulations had changed and would need updates in our processes to match
    Joanna Piancastelli, Strategist
    Hugo & Cat
  • Reasuring and reliable.
    Andy Bates, Producer
    Indigo TV
  • We have worked closely with PromoVeritas for a number of years now and their expertise and input from day 1 of every campaign has proved invaluable. The Account Handlers are extremely efficient and flexible and their eye for detail and knowledge of all aspects of promotions is second to none. From developing terms and conditions to advice on running promotions in other markets, they are always our go to for a quick and informed solution and I would highly recommend them to others.
    Hannah O'Neill / Allana Isaacs, Senior Communications Managers
    Initials Marketing
  • Thanks for the session. I never knew compliance could be so interesting or complicated. It's clear we would be in safe hands should we need help with commercial competitions so I wouldn't hesitate in recommending you.
    Monica Manoras
  • Working in promotions that run across multiple territories is always a challenge, especially when the laws are constantly changing. Working with PromoVeritas gives us the confidence that we are always up to date with any modifications and that our promotions are legally compliant. Over the years, they have allowed us to open our promotions to an extensive number of territories permitting economies of scale in the planning process, given invaluable insight to our promotions team and providing our lawyers with different points of view as promotional legal experts, allowing us to make more informed decisions.
    Paloma Villavicencio
  • Easy to book, clear results.
    Anna Church, Account Executive
  • We have run some complex promotions this year across a number of countries worldwide. They provided clear guidance from the very outset of the campaign, advising on the rules and the terms and conditions, and identifying every point for possible contention. The competition required a meticulous eye on the rules and on fair play, and PromoVeritas were there for the duration ensuring that the rules of the competition were strictly adhered to throughout. Without the pragmatic solution driven approach from PromoVeritas we wouldn't have been able to get the communication off the ground. They were great to work with and real experts in their field. Thanks for all your help.
    Max Hurford, Account Manager
  • The team at PromoVeritas are great to work with, they take the time to talk you through everything – even when it gets complicated. They’re thorough in their work and get the job done efficiently and professionally without any problems. I’ve worked closely with them over the last couple of years and every job, big or small, is given the same excellent level of attention and project management. Would strongly recommend.
    Vishal Rana, Account Director
    Mischief PR
  • PromoVeritas truly are a one stop shop, helping their clients with everything from writing T&C's to prize purchasing and winner fulfilment. They are always incredibly helpful and willing to help, no matter what the request. We work with PromoVeritas a lot, and they are continuously a delight to work with - would highly recommend them!
    Eliza Carter, Account Manager
    Momentum Worldwide
  • Promoveritas have been instrumental in all the campaigns that we have worked together on. The team are quick to respond to briefs and are incredibly easy to work with. It is often hard to find a company that can offer first class support but also provide campaign recommendations which ensure success across every deliverable. I highly recommend Promoveritas and all the teams that work with us.
    Danni Muci, Instore Activation Manager
    Mondelez UK
  • Just made it happen!
    Laura Pedley
  • PromoVeritas are essential to our annual Cadbury Creme Egg promotion, making sure all the eggs are hidden randomly and that the whole nation has a fair chance of winning. We know we can rely on the team for any help with our promotions and bringing our ideas to fruition whilst staying compliant!
    Aislinn Campbell, Brand Manager
    Mondelēz International
  • Promoveritas provide an excellent service to us through Prize fulfilment. Jess offers an upbeat attitude which is essential when speaking directly to customers. She will often go above and beyond to comply with our sometimes very tight schedule. Her friendly manner makes the day to day work a breeze and we often work together to help solve problems fast and effectively. Plus she has a great accent for the ‘voice of Priority’ which is now being showcased in-app through prize draw testimonials
    Robin Laight, O2 Priority
    O2 Priority
  • Promoveritas's GDPR workshop was an incredibly valuable session for OVO's marketing team. They provided a very comprehensive overview and helped us understand exactly what we need to do in order to become fully compliant by May 2018.
    Melanie Seasons
    OVO Energy
  • You quickly understood our business and always respond quickly and efficiently.  Pleasure to work with and highly recommended.
    Patricia Curry
    Saatchi & Saatchi
  • PromoVeritas were extremely responsive and did everything I needed in a timely manner for our internal competition.
    Julie Davidson, Internal Communications Content Officer
    TK Maxx
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