We safeguard promotions for the public.

Entering promotions should be a fun and pleasurable experience. However, for many consumers, there is still a lack of trust regarding the industry. They are cynical and suspicious and this will reduce rates of participation and entry. Going to the time, trouble and often cost of purchasing an instant win product, entering a prize draw or creating a competition entry means you want to know that the promotion is being run fairly.

Although most reputable brands take the time to ensure their promotions are compliant with best practice and the Codes, the weekly list of Rulings from the Advertising Standards Authority show that there is still a big problem with those who are ignorant of the rules for promotions. Some of the issues include;

  • Winners being picked unfairly
  • Closing dates being extended
  • No list of winners being published
  • No set of Terms and Conditions to refer to, or they are incomplete
  • Fake votes being included in voting promotions
  • Winners not receiving their prize or receiving it late
  • A different prize to the one originally promoted being awarded

PromoVeritas exists to help promoters avoid making these mistakes and to keep promotions safe and entertaining for you, the public, to enter. Our name is synonymous with promotional compliance worldwide, so if you see our name written in the Terms of a promotion you can be secure in the knowledge that it is safe to enter. However, we are not a Consumer watchdog organisation, so if, as a member of the public, you do come across a promotion that is not run fairly, then in the UK you should raise a complaint with the Advertising Standards Authority at

  • There was clear communication throughout the process and whenever we had to make some last minute changes they were very accommodating. They did all of that heavy lifting while ensuring at all times the prize draw was run in a compliant way I would use them again.
    Alan Grimsley, Lending
    American Express
  • We have worked with PromoVeritas for the last 2 years on a number of projects. PromoVeritas operate in a flexible, highly collaborative fashion, giving us the experienced advice we need.
    Legal Manager
  • I’ve worked with PromoVeritas for almost 6 years and regard them highly for their excellent and timely advice and how they help us overcome promotional challenges. I always recommend to my clients that they should involve PromoVeritas when running a promotion.
    Jake Exelby, Client Services Director
    Big Fish
  • PromoVeritas provide us with the knowledge and expertise we need to run a wide variety of promotions.  They are extremely professional, considered and flexible – the ideal agency to work with when you need expert advice on speed dial!
    Georgina Cusworth, Marketing Executive
    Fat Face
  • You quickly understood our business and always respond quickly and efficiently.  Pleasure to work with and highly recommended.
    Michael Talbot
    General Mills
  • In terms of the proposal, you have been brilliant and really great/easy to work with on this. You turned around the proposal extremely quickly and did so under a lot of pressure. You have always been available - especially when questions have needed to be answered quickly – and extremely approachable. We haven’t yet gone ahead with the proposed work with Mars, but I can definitely say I have the upmost confidence in these next steps we will be taking with you and that the promotion will be a success!
    Charlotte Duggan, Account Executive
    Hey Human
  • We have worked closely with PromoVeritas for a number of years now and their expertise and input from day 1 of every campaign has proved invaluable. The Account Handlers are extremely efficient and flexible and their eye for detail and knowledge of all aspects of promotions is second to none. From developing terms and conditions to advice on running promotions in other markets, they are always our go to for a quick and informed solution and I would highly recommend them to others.
    Hannah O'Neill / Allana Isaacs, Senior Communications Managers
    Initials Marketing
  • Thanks for the session. I never knew compliance could be so interesting or complicated. It's clear we would be in safe hands should we need help with commercial competitions so I wouldn't hesitate in recommending you.
    Monica Manoras
  • Working in promotions that run across multiple territories is always a challenge, especially when the laws are constantly changing. Working with PromoVeritas gives us the confidence that we are always up to date with any modifications and that our promotions are legally compliant. Over the years, they have allowed us to open our promotions to an extensive number of territories permitting economies of scale in the planning process, given invaluable insight to our promotions team and providing our lawyers with different points of view as promotional legal experts, allowing us to make more informed decisions.
    Paloma Villavicencio
  • We have run some complex promotions this year across a number of countries worldwide. They provided clear guidance from the very outset of the campaign, advising on the rules and the terms and conditions, and identifying every point for possible contention. The competition required a meticulous eye on the rules and on fair play, and PromoVeritas were there for the duration ensuring that the rules of the competition were strictly adhered to throughout. Without the pragmatic solution driven approach from PromoVeritas we wouldn't have been able to get the communication off the ground. They were great to work with and real experts in their field. Thanks for all your help.
    Max Hurford, Account Manager
  • PromoVeritas truly are a one stop shop, helping their clients with everything from writing T&C's to prize purchasing and winner fulfilment. They are always incredibly helpful and willing to help, no matter what the request. We work with PromoVeritas a lot, and they are continuously a delight to work with - would highly recommend them!
    Eliza Carter, Account Manager
    Momentum Worldwide
  • Promoveritas have been instrumental in all the campaigns that we have worked together on. The team are quick to respond to briefs and are incredibly easy to work with. It is often hard to find a company that can offer first class support but also provide campaign recommendations which ensure success across every deliverable. I highly recommend Promoveritas and all the teams that work with us.
    Danni Muci, Instore Activation Manager
    Mondelez UK
  • Just made it happen!
    Laura Pedley
  • Promoveritas's GDPR workshop was an incredibly valuable session for OVO's marketing team. They provided a very comprehensive overview and helped us understand exactly what we need to do in order to become fully compliant by May 2018.
    Melanie Seasons
    OVO Energy
  • You quickly understood our business and always respond quickly and efficiently.  Pleasure to work with and highly recommended.
    Patricia Curry
    Saatchi & Saatchi